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International G-Star Guerrilla Marketing

Guerrilla Marketing London & Paris Guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is...

Float and Bud Light Virtual Fitting Room Campaign

Keith Bendes documented the Float and Bud Light's campaign on the company's website. Below is a snapshot of his written article. Float and Bud Light...

Exhibitor Shorts Webseries Ep. 1

If you are new to face to face marketing and want to learn or you just want to build on your knowledge and understanding...

Courses

CERTIFICATE IN EXPERIENTIAL MARKETING Course Overview This is a course and qualification that takes the form of an online distance-learning programme with a series of questions,...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...
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