Guerrilla Marketing is great for promoting and raising awareness for a new company, product, service etc or in this case music. Celebrities know this and now Katy Perry has used a Guerrilla Marketing tactics to raise awareness of her new single ‘Chained to the Rhythm’
Read on below for Hoodline’s article covering the Guerrilla Marketing stunt.
In the latest chapter of San Francisco’s battle with pop stars’ guerrilla marketing, Katy Perry (or most likely, someone associated with her) left a disco ball chained to a bench in Dolores Park earlier today—without a city permit.
Perry’s newest single — “Chained to the Rhythm” — is set to drop on Friday, and chained-up disco balls popped up around the world today to give fans a sneak preview. Passerby, attracted by the shiny object, were able to plug in their earphones to have a listen.
The strategy isn’t new: both Justin Bieber and Lady Gaga have (literally) left their marks on San Francisco without the city’s permission.
But Perry’s disco inferno flamed out quickly. We went hunting for it, but found it gone—as did many heartbroken fans, who quickly concluded it had been stolen.
For more and the original article, click here.