MARKETING AWARDS 2016

The Drum Marketing Awards 2016 Event or Experiential Strategy of the Year Company: Jaguar New Product/ Service Launch Strategy of the Year Company: NET-A-PORTER Group Direct and...

HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN

Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...

PIXEL 8 SUCCESSFUL EXPERIENTIAL CAMPAIGN

A successful experiential campaign was run by Pixel8 with Eastlands Trust. Pixel8 '...supplied the unique portfolio of national sport centres in Manchester, including the National...

Exhibitor Shorts Webseries Ep. 1

If you are new to face to face marketing and want to learn or you just want to build on your knowledge and understanding...
Experiential Agency London

Face 2 Face Marketing – MediaPost Article

Gavin Finn wrote an article, posted on Marketing Post concerning Face to Face marketing and its' effectiveness. Please continue below to read the snapshot of...

International G-Star Guerrilla Marketing

Guerrilla Marketing London & Paris Guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is...

Dell’s Guerrilla Marketing Stunt

Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...

Float and Bud Light Virtual Fitting Room Campaign

Keith Bendes documented the Float and Bud Light's campaign on the company's website. Below is a snapshot of his written article. Float and Bud Light...

Courses

CERTIFICATE IN EXPERIENTIAL MARKETING Course Overview This is a course and qualification that takes the form of an online distance-learning programme with a series of questions,...

5 Ways to Increase Brand Awareness

According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with: ...
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