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CERTIFICATE IN EXPERIENTIAL MARKETING Course Overview This is a course and qualification that takes the form of an online distance-learning programme with a series of questions,...

5 Ways to Increase Brand Awareness

According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with: ...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...
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