PlayStation UK’s Experiential Marketing
Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...
The Handmaid’s Tale – Guerrilla Marketing
In order to promote the upcoming launch of the book- turned tv series, The Handmaid's Tale. Hulu organised a guerrilla marketing campaign to promote...
‘Ultimate Braai’ – Experiential Marketing Event
Castle Lager are holding an event by the name of 'Ultimate Braai' which will take place on the 29th October 2016. The experiential marketing...
#ThereForMe Experiential/ Social Media Campaign
The Mix, Heads Together and Dixons Carphone came together for a marketing campaign to promote and mark World Mental Health Day. The campaign consists of...
Pop-Up Shop – Honest Tea
Honest Tea Creates Organic Paradise Pop-Up Shop for Bloggers
Honest Tea’s Pop-up Shop in Shoreditch became yet another success story which shows just how effective...
Creepy Clowns Appearing Everywhere What is going on? Guerrilla Stunt
There have been creepy clowns randomly popping up in different locations. People are confused, what exactly is going on? Whose guerrilla marketing campaign idea...
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FIELD MARKETING aka FACE 2 FACE MARKETING
Field marketing is also known as Face to Face Marketing. Marketing-Schools.org have thankfully explained what this is. Continue below to read the article written by...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
