Brand Experience

Experiential Marketing Companies

Icelandair’s ‘Stopover Buddy’ experiential campaign boosted sales by 30%

As we think Experiential Marketing campaigns for 2017 we provide readers with up to date content around the globe. A Experiential Marketing campaign we love to...
Experiential Marketing News

SoLoMo! A Experiential Marketing Mindset

The South African website, Media Online recently published an article covering the new age of brand activations. Using digital and social media alongside experiential...

Hovis ups Investment in Experiential Marketing

After noticing how effective and successful experiential marketing really is, Hovis have decided to put more investment into experiential marketing in the year 2017....

Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?

Is guerrilla marketing worth a try? Jason DeMers from Forbes has written an article which will hopefully answer this question for you. Read on below...
playst-glasgowlive

PlayStation UK’s Experiential Marketing

Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...

HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN

Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...