Taco Bell #SteakCation – Experiential Marketing
Taco Bell Canada decided to run an experiential marketing campaign to promote the launch of the new Steak Doubledilla. The campaign allows 4 individuals (one...
PlayStation UK’s Experiential Marketing
Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...
‘Ultimate Braai’ – Experiential Marketing Event
Castle Lager are holding an event by the name of 'Ultimate Braai' which will take place on the 29th October 2016. The experiential marketing...
#ThereForMe Experiential/ Social Media Campaign
The Mix, Heads Together and Dixons Carphone came together for a marketing campaign to promote and mark World Mental Health Day. The campaign consists of...
HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN
Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples
Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising
BTL Marketing Definition: Below-the-Line Marketing - highly...
5 Ways to Increase Brand Awareness
According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with:
...