Italy’s No.1 Pasta Brand Barilla UK Experiential Tour
The creative marketing agency Space has been chosen by Barilla (Italian pasta brand) to help kick off their experiential marketing campaign. Read on below...
Guerrilla Marketing Strategy
Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?
Is guerrilla marketing worth a try? Jason DeMers from Forbes has written...
Starbucks Christmas Cups
Starbucks have found a new clever way to market themselves during the upcoming Christmas holidays! In the form of artistically winter-inspired designed red cups. The...
Taco Bell #SteakCation – Experiential Marketing
Taco Bell Canada decided to run an experiential marketing campaign to promote the launch of the new Steak Doubledilla. The campaign allows 4 individuals (one...
PlayStation UK’s Experiential Marketing
Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...
‘Ultimate Braai’ – Experiential Marketing Event
Castle Lager are holding an event by the name of 'Ultimate Braai' which will take place on the 29th October 2016. The experiential marketing...
#ThereForMe Experiential/ Social Media Campaign
The Mix, Heads Together and Dixons Carphone came together for a marketing campaign to promote and mark World Mental Health Day. The campaign consists of...
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HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN
Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples
Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising
BTL Marketing Definition: Below-the-Line Marketing - highly...
