Taco Bell #SteakCation – Experiential Marketing

Taco Bell Canada decided to run an experiential marketing campaign to promote the launch of the new Steak Doubledilla. The campaign allows 4 individuals (one...
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PlayStation UK’s Experiential Marketing

Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...
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‘Ultimate Braai’ – Experiential Marketing Event

Castle Lager are holding an event by the name of 'Ultimate Braai' which will take place on the 29th October 2016. The experiential marketing...
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#ThereForMe Experiential/ Social Media Campaign

The Mix, Heads Together and Dixons Carphone came together for a marketing campaign to promote and mark World Mental Health Day. The campaign consists of...

HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN

Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...

5 Ways to Increase Brand Awareness

According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with: ...