Santander and Love Creative Marketing’s Unique Reverse Graffiti Campaign
What is Guerrilla Marketing
"Revving Up Excitement: Santander and Love Creative Marketing's Unique Reverse Graffiti Campaign for the British Grand Prix"
In the world of...
Five Key Promotional Tactics/Pitfalls and Opportunities (Barry’s Views)
Kilpatrick Townsend & Stockton LLP from Lexology have written an article summarising what they took away from Barry M. Benjamin's presentation. Barry M. Benjamin...
Outdoor Mobile Media Advertising
Outdoor mobile media advertising is one of the best ways to raise brand awareness and boost sales. There is a whole range of mobile...
Experiential Marketing | The first such workshop and training on event planning and management.
Kohima, May 12 (MExN): ‘Experiential Marketing’ the first such workshop and training on event planning and management in the State, was held at RCEMPA,...
The Great Benefits of Event Marketing
With so many businesses competing for consumer attention, it may be quite a challenge to stand out. Aside from investing in social media sponsored...
Free Roses for Valentine’s Day Campaign
A group of promotional sampling staff targeted five locations in London this week to raise brand awareness for Floward's Valentines campaign. The luxury flowers...
New inventory tracker reveals how retail and IoT can be the right fit
California software firm Manhattan Associates has launched an Internet of Things-based (IoT) solution that helps retailers maintain their store inventories accurately.
The average level of...
Experiential Marketing News
NoSlate Production Partners With SAP To Create One-Of-A-Kind Experiential Marketing Hubs For Under Armour, Tapestry, Cirque du Soleil And More At SAPPHIRE NOW Conference,...
MoreThan’s Experiential Marketing Campaign – Tour Bus for Pets
In order for MoreThan to promote and push their pet insurance package, they decided to carry out an experiential marketing campaign. The campaign was...
Weathering the Covid-19 Storm: Combining Virtual and Physical Experiences to Increase Brand Loyalty
As high-street retailers begin to open following Covid-19 closures, it’s clear that the pandemic has accelerated the already rapid evolution of the retail landscape....