Guerrilla Marketing London & Paris
Guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is an eccentric system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla Strategies often involve unusual approaches in public places. Guerrilla marketing is unexpected, alternative and usually a big crowd pleaser as staff target consumers in unexpected places. Guerrilla marketing can be presented in ambient media formats, such as clean stencils and flash mobs. Guerrilla marketing can generate word-of-mouth, spread virally and create a buzz around your brand service or product. Therefore, this often overlooked form of marketing has wide-reaching benefits that stretch beyond the usual above the line methods.
Love Creative Marketing agency have supplied staff for a number of successful guerrilla activities, and can help make any guerrilla campaign more effective by supplying the perfect guerrilla strategies.
Guerrilla Marketing advertising is set to play a huge role in marketer’s budgets in 2016, by using unconventional techniques to create a buzz. Brands and agencies are planning and executing guerrilla marketing strategies because it’s a great marketing method to get your brand known, and generate sales in an unconventional way. It can be subtle yet powerful, unique and exciting, sometimes controversial, but it always delivers a clear message.
Planning a guerrilla marketing campaign is not easy; you will need years of project management experience, and a considerable knowledge regarding the locations across the UK where guerrilla marketing can be implemented hassle-free. Hiring a space in a shopping centre can cost thousands of pounds, whereas with guerrilla marketing there is no space-hire cost (but there may be a parking ticket or two!).
If you’re not familiar with the term, guerrilla marketing is all about the idea. Whether stunts, viral videos or hard-hitting campaigns, we’re talking innovation, risk-taking and, crucially, attention-grabbing.Guerrilla campaigns are ones that break from the traditional mould of slick, polished, advertising and use a more unconventional slant.
For more info on Guerrilla Marketing Activity visit Love Creative Marketing