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Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was ‘…equal parts marketing stunt and surrealist street theatre.’
The guerrilla campaign took place outside the Boston Convention Centre and consisted of individuals dressed in all black, waving white balloons which had speech texts. The balloons featured Dell-EMC’s logo and text quotes such as “#1 in secure business laptops”, “#1 in all-flash storage” and more.
