Marketing Events Strategy

Why business events are important for corporate outfits

Business events and gatherings are beneficial for corporate outfits in a number of ways. Whether it is a company’s internal event, participating in an...

Performance Marketing Insights

Performance Marketing Insights 25th –26th October 2016|Westminster Park Plaza|London, UK Look no further than PMI: London for a full insight into the most cost-effective ways of...

Hovis ups Investment in Experiential Marketing

After noticing how effective and successful experiential marketing really is, Hovis have decided to put more investment into experiential marketing in the year 2017....

Phoenix is set to start 2017 on a high with the use of Face...

Phoenix Event Marketing published a press release. Read on below to read it. Phoenix Event Marketing is an event based sales and marketing company located...

Guerrilla Marketing Books

Want to develop yourself? Increase your understanding of guerrilla marketing? Below are book titles you can check out! Guerrilla Marketing, 4th edition: Easy and...
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MARKETING AWARDS 2016

The Drum Marketing Awards 2016 Event or Experiential Strategy of the Year Company: Jaguar New Product/ Service Launch Strategy of the Year Company: NET-A-PORTER Group Direct and...

Dell’s Guerrilla Marketing Stunt

Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...

PIXEL 8 SUCCESSFUL EXPERIENTIAL CAMPAIGN

A successful experiential campaign was run by Pixel8 with Eastlands Trust. Pixel8 '...supplied the unique portfolio of national sport centres in Manchester, including the National...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...
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