Phoenix is set to start 2017 on a high with the use of Face...

Phoenix Event Marketing published a press release. Read on below to read it. Phoenix Event Marketing is an event based sales and marketing company located...

Guerrilla Marketing Books

Want to develop yourself? Increase your understanding of guerrilla marketing? Below are book titles you can check out! Guerrilla Marketing, 4th edition: Easy and...

MARKETING AWARDS 2016

The Drum Marketing Awards 2016 Event or Experiential Strategy of the Year Company: Jaguar New Product/ Service Launch Strategy of the Year Company: NET-A-PORTER Group Direct and...

PIXEL 8 SUCCESSFUL EXPERIENTIAL CAMPAIGN

A successful experiential campaign was run by Pixel8 with Eastlands Trust. Pixel8 '...supplied the unique portfolio of national sport centres in Manchester, including the National...

Dell’s Guerrilla Marketing Stunt

Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...