Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Promotional Staffing Agency

Promotional Staffing Agency

Love Creative Marketing Agency is an UK based company that provides event staffing services for promotional campaigns, Product launches.

 Promo Staff

Love Creative Marketing Agency is one of the top event staffing agencies in UK, providing highly reliable and professional services to all companies in need to promote their products in an effective and interactive way. With vast experience in field marketing campaigns and experiential marketing projects that run nationwide, Events Staffing has all the necessary resource and expertise to provide brands and agencies with complete assistance and support in reaching their promotional objectives. Promotions staff is crucial to the success of any such project; therefore Love Creative Marketing Agency makes sure that your campaign is supported by a highly experienced, well trained and knowledgeable staff that will deliver a flawless execution. If you have a new product or service that you are trying to get on the market and you need the right exposure to make it a trend, Events Staffing Agency can help you, delivering successful marketing campaigns in a wide range of fields and operational domains.

Product Sampling

 

Product Sampling

Furthermore, if you are an individual looking for promotional work, then Love Creative Marketing Agency can be the answer for you too. The company is always on the lookout for new staff members and whether you have experience in the field or not, Events Staffing Limited offers invaluable staff training. This can be a great opportunity or you, so be sure to work with one of the best special events staffing companies in London and throughout UK. Love Creative Marketing Agency offers an extensive array of services, from branded vehicles and space hires to obtaining permits for street sampling and leafleting, as well as logistical support. The company’s many years of experience in the field have helped Love Creative Marketing Agency acknowledge the fact that it takes all of these factors together, along with a dedicated and creative promotional staff, to obtain impressive results from an experiential marketing campaign and that is exactly what the company strives to provide to its clients. Whether you want to stay local or go national or even global, this is the event staff service to rely on, helping you raise awareness among your targeted audience with regard to your products or services.

If you want a highly impactful marketing campaign, then you ought to be working with one of the best event staffing companies and Love Creative Marketing Agency is the answer! From logistics and production to space hire, exhibitions staff and field marketing, you will be able to enjoy a wide range of expert services that also include PR stunt or guerilla marketing and roadshows. The company is, without a doubt, your one stop shop for all promotional campaign needs, from promotions staff to distribution staff and more. Find out detailed information about the range of services provided by the company by accessing its official website, where you will also be able to read more on the benefits of collaborating with Love Creative Marketing Agency and on its experience and expertise in the field. If you want people to know your company, your products or your services and you want them to remember them, then the right type of promotion is the key and Love Creative Marketing Agency will know exactly what the right type of promotion is for you!

If you are looking for a promotional staffing agency London or International speak to the experts to see how they can help.

Innovo Trampoline Guinness New World Record

Innovo breaks the world record 324 for most people on trampolines at the same time at Haggerston Park, London.

 

Events Staff Hire

Innovo, a product of Irish company Atlantic Therapeutics, focusing on incontinence dysfunction and health today broke the Guinness World Record for the most people simultaneity jumping on trampolines now currently at 343. They did so during World Continence Week to raise awareness of women’s continence health; they say the most common thing they hear from women with continence dysfunctions is they cannot longer jump on trampolines with their children.

Promotions marketing Agencies

The previous record was held by Loughborough University with 324 people. On the 22nd of June Innovo Atlantic Therapeutics broke this record in Haggerston Park, London. With help from 4-time Olympic medalist, TV presenter and celebrity mum Becky Adlington leading the event. The participators jumped for 5 minutes to break the Guinness World Record.

For more info on creative marketing events visit Love Creative Marketing Agency to find out more

Performance Marketing Insights

Performance Marketing Insights

25th –26th October 2016|Westminster Park Plaza|London, UK

Look no further than PMI: London for a full insight into the most cost-effective ways of getting results via performance marketing.

Gain expert knowledge from industry leaders on ROI-driven disciplines including affiliate marketing, display advertising, programmatic, paid search and paid social for a complete rundown of what it means to embrace performance marketing today.

Gather with your peers to learn of the mechanics behind modern day performance marketing whilst taking advantage of breakfast briefings, networking drink and our after-party to strike up new business conversations and reconnect with existing partners.

For more information, click here.

Fearless Girl remains fearless on Wall Street

Catching up to our previous post ‘Wall Street Bull Guerrilla Marketing Stunt’ we want to share the news with you that the fearless girl will remain in it’s place until 2018. The article published by Sarah Cascone on news.artnet.com on the 27th of March will tell you the background of the whole story and why not everybody is happy about the extended permit.

It’s official: The Fearless Girl will continue her face off with Charging Bull, the famed three-and-a-half-ton bronze bull that is an internationally recognised symbol of Wall Street, through 2018. Previously scheduled to come down on April 2, the statue’s run has been extended by Mayor Bill de Blasio as part of the Department of Transportation art program.

Perhaps surprisingly to some, not everyone is thrilled about what would appear to be an uplifting public art story.

The diminutive sculpture of a defiant-looking preteen girl was installed on March 8, International Women’s Day, with a one-week-permit and became an immediate hit on social media. “In her short time here, the Fearless Girl has fueled powerful conversations about women in leadership and inspired so many,” de Blasio told the New York Daily News. “Now, she’ll be asserting herself and affirming her strength even after her temporary permit expires—a fitting path for a girl who refuses to quit.”

At first glance, the juxtaposing of these two works sends a powerful message: a young girl, standing defiantly in the face of capitalism and the evils of corporate America.

Guerrilla Stund Fearless Girl VS Challenging Bull

That narrative gets trickier, however, upon closer examination.

In contrast to the Wall Street Bull, which was a statement of resilience following the catastrophic 1987 stock market crash installed illegally in the cover of the night, the Fearless Girl, created by artist Kristen Visbal, is a carefully calculated play—some say a publicity stunt—by financial firm State Street Global Advisors (SSGA) and advertising firm McCann New York. As Nick Pinto put it at the Village Voice: “Too Bad That Statue of a Girl Staring Down the Wall Street Bull Is a PR Stunt by Wall Street Patriarchs.”

As such, the work’s pro-women message is a bit tainted. Both companies are predominantly run by men: Hyperallergic crunched the numbers and found McCann’s leadership was only 27 percent female. (Fun fact: McCann was even recently depicted, on the final season of Mad Men, as “a bureaucracy staffed by dumb sexists.”)

SSGA was even worse at just 18 percent. The gender gap, the very thing The Fearless Girl appears to be fighting, is alive and well at the companies that brought her into being.

“Could there possibly be anything more patronising,” asked Hyperallergic’s Jillian Steinhauer, “than two massive, male-dominated capitalist companies installing a branded statue of the most conceivably non-threatening version of womankind in supposed honour of a day devoted to women’s equality that was founded by the Socialist Party?”

Beloved fearless Girl remains pleasing crowds

Di Modica, the Bull sculptor, is similarly unimpressed: “That is not a symbol! That’s an advertising trick,” he told MarketWatch. He resents how a marketing stunt has recast his bull, which he described as “a symbol for America … of prosperity and for strength,” as some kind of villain.

According to the New York Post, Di Modica has even threatened to sue SSGA for copyright infringement if the artwork is not moved. He has allegedly demanded the company remove all images from its website that feature Charging Bull with The Fearless Girl.

Such controversies aside, Fearless Girl has been an undeniable hit among tourists—though not always in the way one might have hoped. Earlier this month Inside Edition caught a man pretending to have intercourse with the statue, interrupting a group of families who had been appreciating the work.

Fearless Girl Jokes on Social Media

An onlooker described the scene: “Almost as if out of central casting, some Wall Street finance broseph appeared and started humping the statue while his gross date rape-y friends laughed and cheered him on.”

Such distasteful behavior stands only to prove the need for art to help spread feminist ideals on Wall Street—now that The Fearless Girl is sticking around, here’s hoping that she rises above the level of corporate branding and encourages big business to have real conversations about women’s equality.

To read the original article click here.

The art of Storytelling through Experiential Marketing

Brand Equity recently released an article on the importance of story telling in experiential, read on below for a snippet of the article.

Can you still recall the bedtime stories that you were told in childhood? Or the incident behind the scar on your arm? We, as a species, thrive on stories. At the slightest hint of an opportunity, we greedily consume them and share them. From a murder ‘story’ that gets reported in the papers to the WhatsApp chat with your friend who shares succulent details of her date last night, we consume stories day and night. Even our dreams aren’t spared.
They are, after all, vessels of ideas, emotions and values that help everyone connect.

Marketing, too, is an art of narrating stories of a brand so that the consumer buys your version of reality. The mass marketing strategy has reigned supreme time and again, thanks to the endless campaigns we have heard and seen in print, radio and television. Alas, all have been one-sided and enthral an audience that you cannot see or hear back from. All you get is the sales figures that some call response.

The challenge currently is that you need to narrate a story where the consumer becomes the narrator, is the protagonist and can be the commentator. This way he needs to be a part-owner of this story (thanks to Facebook, Twitter, Instagram and Snapchat).

This is where brands like Coca-Cola, Cadbury, Samsung, Uber, Redbull, Adidas, and Go Pro enter and comprise the leading pack in the world of marketing.
Who can forget the Coca-Cola Small World Machines? The path-breaking idea of letting people of two different countries — such as India and Pakistan — bond with each other had social media abuzz. The idea was simple — to let people touch hands and trace a peace or love symbol together and the coke vending machine would pop out a can. This translated into an experience of a lifetime. The campaign was clever — use the best of technology (real-time 3D projection) but base it on a shared belief or value, like in this case, it is to spread friendship and love.

The Atlanta-headquartered marketing agency SuperGroup cut through the noise by telling the consumer that the brand shares his/her values. That’s what experiential or engagement marketing is all about. Through this strategy, the marketer is not only able to penetrate the online world of the consumer through his offline experiences, but create real equity and gain true virality of content.

This is why the marketing world has shifted from gauging their efforts in Return on Objective (RoO) than the conventional Return on Investment (RoI). As marketers, everything we strive to create may not be tangible or translatable in sales figures. The objectives that drive us are to build brand awareness, establish expertise, or to simply, get leads. Through experiential marketing, we can measure the extent to which we have achieved our objective and not a target revenue figure.

For the full, original article, please click here.

StubHub’s Live Campaign

This time last week, StubHub had an experiential marketing activation during the Super Bowl show and before that at the BroadwayCon in New York. At the BroadwayCon event, StubHub had makeup stations installed and organised recreations of the shows rehearsals. This is part of their new branding strategy to increase experiential marketing.

USATSI_9862514_1486474824638_8347838_ver1.0

Above is a snapshot of an article written on StubHub’s plan to increase their experiential marketing efforts. Read on below for the snippet.

The brand’s StubHub Live campaign, which launched in January, features activations at live music festivals and sporting events. It kicked off with an experience at BroadwayCon in New York, followed by activations at the Super Bowl and a music stage at the upcoming South by Southwest in March.

Nearly 6,000 people attended StubHub’s Houston Huddle at Super Bowl LI. It included a mechanical bull and a live broadcast with NFL players and comedian Keegan-Michael Key.

StubHub Live’s BroadwayCon experience featured makeup stations and recreations of Broadway show rehearsals. The StubHub Live: Soundstage @SXSW activation will feature performances by 27 artists over three days.

“The idea is: It isn’t about the ticket; it’s about the live moment itself,” Betka said. “We wanted to widen the range of the audience that engages with us. It’s an important differentiator in helping us engage with existing customers and acquire new ones.”

For the full and original article, please click here.

Experiential Marketing Agency New York

Katy Perry uses Guerrilla Marketing!

Guerrilla Marketing is great for promoting and raising awareness for a new company, product, service etc or in this case music. Celebrities know this and now Katy Perry has used a Guerrilla Marketing tactics to raise awareness of her new single ‘Chained to the Rhythm’

Read on below for Hoodline’s article covering the Guerrilla Marketing stunt.

In the latest chapter of San Francisco’s battle with pop stars’ guerrilla marketing, Katy Perry (or most likely, someone associated with her) left a disco ball chained to a bench in Dolores Park earlier today—without a city permit.

Perry’s newest single — “Chained to the Rhythm” — is set to drop on Friday, and chained-up disco balls popped up around the world today to give fans a sneak preview. Passerby, attracted by the shiny object, were able to plug in their earphones to have a listen.

The strategy isn’t new: both Justin Bieber and Lady Gaga have (literally) left their marks on San Francisco without the city’s permission.

But Perry’s disco inferno flamed out quickly. We went hunting for it, but found it gone—as did many heartbroken fans, who quickly concluded it had been stolen.

For more and the original article, click here.

http://hoodline.com/2017/02/in-search-of-katy-perry-s-magical-musical-disappearing-sf-disco-ball

EasyJet teams up with French Tourism Development Agency

Travel Weekly just recently announced via an article about EasyJet’s new partnership with the French Tourism Development Agency. Easy Jet recognises the power of experiential marketing and some form of it will be used during their promotional campaign.

Read on below for the article released by Travel Weekly.

EasyJet is to promote tourism to France from the rest of Europe with an “inspirational” promotional push.

A three-year partnership with Atout France, the French Tourism Development Agency, will start in the UK.

The campaign will focus on promoting Paris and the Cote d’Azur, including Nice and the surrounding region, in the UK.

Both the Franch capital and Nice were the targets of deadly terrorist attacks in November 2015 and July last year respectively.

The multi-media advertising and experiential marketing campaign will have a spend of around €1 million and kicks off in March.

Activity will include outdoor advertising as well as digital advertising, social media support and an experiential event for members of the public.

The UK-based budget carrier is the second largest airline in France, with almost 17 million passengers in total, of which more than one million fly between the UK and Paris every year.

The airline is also the largest airline at Nice airport, carrying more than three million passengers a year to and from the region with more than 220 flights a week.

EasyJet is also working with VisitBritain to promote the UK to consumers in Germany, France, Italy, Spain and Portugal through a multi-media advertising and marketing campaign.

The airline’s digital and marketing director, James Millett, said: “France is such an important market and remains popular with our UK customers.

“This inspirational campaign will seek to show everything France has to offer from a city break in Paris to a holiday in the French Riviera.”

Gwenaelle Maret-Delos, managing director for Atout France in the UK, added: “Atout France is delighted to partner with easyJet for this campaign and together continue to welcome more than 10 million British tourists to France.”

http://www.travelweekly.co.uk/articles/273774/easyjet-teams-up-with-french-tourism-development-agency

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