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MARKETING AWARDS 2016

The Drum Marketing Awards 2016 Event or Experiential Strategy of the Year Company: Jaguar New Product/ Service Launch Strategy of the Year Company: NET-A-PORTER Group Direct and...

Dell’s Guerrilla Marketing Stunt

Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...

Float and Bud Light Virtual Fitting Room Campaign

Keith Bendes documented the Float and Bud Light's campaign on the company's website. Below is a snapshot of his written article. Float and Bud Light...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...

Courses

CERTIFICATE IN EXPERIENTIAL MARKETING Course Overview This is a course and qualification that takes the form of an online distance-learning programme with a series of questions,...

5 Ways to Increase Brand Awareness

According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with: ...
http://www.newmilfordspectrum.com/news/article/We-have-cows-We-need-kids-Tiny-9283761.php#photo-11035310

Burnham School ‘We have cows. We need kids.’ Guerrilla Marketing

Barry Lytton covered Tiny Bridgewater's efforts to attract parents to bring in new students to their school through their guerrilla marketing campaign. "In the face...

Performance Marketing Insights

Performance Marketing Insights 25th –26th October 2016|Westminster Park Plaza|London, UK Look no further than PMI: London for a full insight into the most cost-effective ways of...

Pop-up Shop – London Cocktail Week

Pop-up Shop - London Cocktail Week London Cocktail Week is almost here. And with it, a convergence of alcoholic pop-up shops. The lure of being...

The Ultimate Tasting Event 2016

The Ultimate Tasting Event 9 - 10 December 2016 | Business Design Centre | London, UK Want to get an idea of what an exhibition is?...
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