In order to promote the upcoming launch of the book- turned tv series, The Handmaid’s Tale. Hulu organised a guerrilla marketing campaign to promote the movie. The promotional campaign consisted of graffitting a powerful message on public female toilets. The feminist Latin message is “nolite te bastardes carborundorum” which translates somewhat to “don’t let the bastards grind you down,” which can be found in The Handmaid’s Tale novel. Some fans who have found the messages in toilet stalls have gone on to post the pictures on to social media networking sites like Twitter with hashtag #handmaidstale.
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