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Product Sampling Agency London

Castle Lager are holding an event by the name of ‘Ultimate Braai’ which will take place on the 29th October 2016. The experiential marketing event will be taking place in Zimbabwe, Alexander Sports Club. The Zimbabwean music legend Oliver Mtukudzi, Killer T, Ammara Brown and others will be at the event performing.

Organisers of the event are aiming to beat the South Africa record of grilling 6000kg briskets and 500kg of boerewors by grilling up to 10000kg on the day. And for every 1 kilogram of the 10000kg that is consumed will be donated to Mpilo General Hospital and Harare Hospital.

“Castle lager as the flagship clear beer brand for Delta Beverages is giving all braai lovers a platform to come together and set their own record of braaing 10,000kgs of meat, enjoy their favourite lager whilst listening to good music on the day,” noted the organisers. – Sourced from Zimbabe Daily.

 “Not only is this event being held to drive the brand proposition through experiential marketing, we are also holding this event as a drive towards corporate social responsibility.” – Sourced from Zimbabe Daily.
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