Absolut’s new campaign dispels biases with ‘Born Colourless’
For
the first time, Absolut launched an India-first campaign featuring stories on
discrimination
Vainavi MahendraETBrandEquity
Since 1995, when a blanket ban was imposed on the promotion of...
A marketer’s dilemma: Overcoming the challenges of the data disconnect
Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t...
Street Marketing Tactics
How to Create a Street Marketing Campaign
Street marketing tactics are use by brands and media agencies across the world. These unconventional marketing strategies...
Weathering the Covid-19 Storm: Combining Virtual and Physical Experiences to Increase Brand Loyalty
As high-street retailers begin to open following Covid-19 closures, it’s clear that the pandemic has accelerated the already rapid evolution of the retail landscape....
Mercedes-Benz Launches Campaign To Show That Girls Can Be Racers, Too
A scene from the Mercedes-Benz "No Limits" ad. MERCEDES-BENZ
Though its customer base in the United States historically has been one of the crustiest and most...
Experiential Marketing: Post-Pandemic Predictions
As we venture into our third month of socially distanced living, many are questioning what our working world might look like upon our return?...
Pandemic Marketing Toolbox for Businesses
Marvin Foster (Managing Director of Love Creative Marketing Agency London, New York and Asia) Guerrilla and Street Marketing Expert explains how businesses can bounce...
New York Exhibition Staff – iWalkers Creates Buzz at Event
A leading exhibitions staffing agency Love Creative Marketing USA provided trained motivated exhibition staff at conference in NYC
Over several days our exhibition staff...
Puma ‘prescribes’ workouts to test LQD Cell trainers
Fayola Douglas
Brand
offers fitness experience while testing new trainer technology.
Puma: immersive workout experience
Puma is prescribing workouts that make use of its new
technology. Its fitness experience...
Experiential Marketing News
NoSlate Production Partners With SAP To Create One-Of-A-Kind Experiential Marketing Hubs For Under Armour, Tapestry, Cirque du Soleil And More At SAPPHIRE NOW Conference,...
