What is the best form of marketing? Face to Face vs Digital vs Word...
A marketing strategy is crucial for any business. It's your overall approach to how you will reach your desired customers. Now, more than 90%...
Outdoor Mobile Media Advertising
Outdoor mobile media advertising is one of the best ways to raise brand awareness and boost sales. There is a whole range of mobile...
How Face to Face Marketing Beats Distance Selling Every Time
Face to Face Marketing & The advantages of selling your product direct to the customer
Wrestling with relationship problems? Somehow growing apart, but you can’t...
Absolut’s new campaign dispels biases with ‘Born Colourless’
For
the first time, Absolut launched an India-first campaign featuring stories on
discrimination
Vainavi MahendraETBrandEquity
Since 1995, when a blanket ban was imposed on the promotion of...
A marketer’s dilemma: Overcoming the challenges of the data disconnect
Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t...
Street Marketing Tactics
How to Create a Street Marketing Campaign
Street marketing tactics are use by brands and media agencies across the world. These unconventional marketing strategies...
Weathering the Covid-19 Storm: Combining Virtual and Physical Experiences to Increase Brand Loyalty
As high-street retailers begin to open following Covid-19 closures, it’s clear that the pandemic has accelerated the already rapid evolution of the retail landscape....
Mercedes-Benz Launches Campaign To Show That Girls Can Be Racers, Too
A scene from the Mercedes-Benz "No Limits" ad. MERCEDES-BENZ
Though its customer base in the United States historically has been one of the crustiest and most...
Experiential Marketing: Post-Pandemic Predictions
As we venture into our third month of socially distanced living, many are questioning what our working world might look like upon our return?...
Pandemic Marketing Toolbox for Businesses
Marvin Foster (Managing Director of Love Creative Marketing Agency London, New York and Asia) Guerrilla and Street Marketing Expert explains how businesses can bounce...
