A marketing strategy is crucial for any business. It’s your overall approach to how you will reach your desired customers. Now, more than 90% of Americans use the internet. So, you would expect that digital is the best way to go in this day and age. But is it? That’s what we’re here to find out. We set out on a journey of figuring out what the best form of marketing is.
There are, of course, countless strategies you can use. However, all of them can be summed up into three:
- Face to face
- Word of mouth
Read on, and you’ll find out what exactly you should use for your business. It depends on many things. You need to think about who you’re targeting and what your goal is. However, you can’t forget about what kind of business you’re running either. There are types of companies that rely heavily on SEO optimization in 2021. And if you’re in front of one of those, there’s only one way you should go.
There are plenty of things to consider when choosing a marketing strategy. So, let’s start comparing.
Digital marketing is the act of selling products through digital channels. So, we’re talking about social media, SEO, email, and mobile apps. Essentially, anything that involves electronic devices. You can do it both online and offline. And, to have a well-rounded strategy, you need to focus on both.
Now, let’s try to answer the question of why does digital marketing matter at all. In past times, billboards were where the money was. People paid attention to them, so investing millions in those made sense. Today, however, Google and Facebook are what you want to focus on. You’ll get a much better ROI with them, and there’s only one reason why. This is where all the attention is.
Digital marketing trends
In 2021, digital marketing seems to be revolving around two almost contradictory concepts. The first is about addressing the real issues and aiming for more personal engagement. However, the second one is all about technical optimization and fine-tuning the things behind the scene.
If you want to bring your marketing game to another level, you need to know what new tendencies are emerging. So, we’ll take a look at a couple of digital marketing trends you need to know about.
Brand inclusion is a big thing this year. People are more aware of the issues happening all over the globe. Hence, lots of them are turning towards activism. To reach those people, you need to demonstrate inclusivity in trending causes.
Furthermore, local support for businesses is coming back. So, if you want to have the best success you’ve ever had, shift all the power of broad SEO to local. Create profiles for your business on local listings, and watch a stream of new customers walking through your door.
Face to face Marketing (WOM)
As the name implies, face-to-face is when you’re marketing to your customers in person. In essence, it’s a branch of field marketing. So, it utilizes things like client meetings, sales events, product sampling demos, and in-store visits. It’s often used with experiential marketing, but they’re not the same thing, so don’t confuse them.
Now, can face-to-face marketing answer the question of what is the best form of marketing? Why does it still matter in this day and age? Well, it seems that nothing can replace a real human connection. This type of marketing is all about visibility and trust. And that’s what makes it unique.
However, all of this doesn’t mean that you can forget about the internet altogether if you go for the F2F approach. For instance, if you’re doing an in-store visit, people need to know when and where to come. So, chances are that you’ll use social media to share that information. On top of that, many meetings are held on platforms like Zoom because of the pandemic.