Marketing Events Strategy

Why business events are important for corporate outfits

Business events and gatherings are beneficial for corporate outfits in a number of ways. Whether it is a company’s internal event, participating in an...
Brand Awareness Marketing Agency

Can you be successful with an anonymous brand? How Brand Awareness Marketing Agencies can...

Imagine you have a start-up or an established company with a limited budget. You have to calculate how to save money. The corporate architecture...
video

Oreo Goes Ambient Media

Adweek has recently covered unusual happenings in New York which are connected to Oreo's recent Marketing Campaign. Read the following extract to see how...
Experiential Marketing News

SoLoMo! A Experiential Marketing Mindset

The South African website, Media Online recently published an article covering the new age of brand activations. Using digital and social media alongside experiential...

Using Social Media to Improve Client’s Campaigns

Luke Moore (EMEA Sales Director at Crimson Hexagon) wrote an article for Digital Marketing Magazine about using social media analytics to to improve campaigns for...
Social Media

Viral Social Seeding – Brand Engagement

In this day and age of technology, social media is increasingly becoming a vital part of any successful business. To ensure that quality content...
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ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...
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