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A marketer’s dilemma: Overcoming the challenges of the data disconnect

Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t...
Street Guerrilla Marketing

Street Marketing Tactics

How to Create a Street Marketing Campaign Street marketing tactics are use by brands and media agencies across the world. These unconventional marketing strategies...

Mercedes-Benz Launches Campaign To Show That Girls Can Be Racers, Too

A scene from the Mercedes-Benz "No Limits" ad. MERCEDES-BENZ Though its customer base in the United States historically has been one of the crustiest and most...

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