Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Promotional Staffing Agency

Promotional Staffing Agency

Love Creative Marketing Agency is an UK based company that provides event staffing services for promotional campaigns, Product launches.

 Promo Staff

Love Creative Marketing Agency is one of the top event staffing agencies in UK, providing highly reliable and professional services to all companies in need to promote their products in an effective and interactive way. With vast experience in field marketing campaigns and experiential marketing projects that run nationwide, Events Staffing has all the necessary resource and expertise to provide brands and agencies with complete assistance and support in reaching their promotional objectives. Promotions staff is crucial to the success of any such project; therefore Love Creative Marketing Agency makes sure that your campaign is supported by a highly experienced, well trained and knowledgeable staff that will deliver a flawless execution. If you have a new product or service that you are trying to get on the market and you need the right exposure to make it a trend, Events Staffing Agency can help you, delivering successful marketing campaigns in a wide range of fields and operational domains.

Product Sampling

 

Product Sampling

Furthermore, if you are an individual looking for promotional work, then Love Creative Marketing Agency can be the answer for you too. The company is always on the lookout for new staff members and whether you have experience in the field or not, Events Staffing Limited offers invaluable staff training. This can be a great opportunity or you, so be sure to work with one of the best special events staffing companies in London and throughout UK. Love Creative Marketing Agency offers an extensive array of services, from branded vehicles and space hires to obtaining permits for street sampling and leafleting, as well as logistical support. The company’s many years of experience in the field have helped Love Creative Marketing Agency acknowledge the fact that it takes all of these factors together, along with a dedicated and creative promotional staff, to obtain impressive results from an experiential marketing campaign and that is exactly what the company strives to provide to its clients. Whether you want to stay local or go national or even global, this is the event staff service to rely on, helping you raise awareness among your targeted audience with regard to your products or services.

If you want a highly impactful marketing campaign, then you ought to be working with one of the best event staffing companies and Love Creative Marketing Agency is the answer! From logistics and production to space hire, exhibitions staff and field marketing, you will be able to enjoy a wide range of expert services that also include PR stunt or guerilla marketing and roadshows. The company is, without a doubt, your one stop shop for all promotional campaign needs, from promotions staff to distribution staff and more. Find out detailed information about the range of services provided by the company by accessing its official website, where you will also be able to read more on the benefits of collaborating with Love Creative Marketing Agency and on its experience and expertise in the field. If you want people to know your company, your products or your services and you want them to remember them, then the right type of promotion is the key and Love Creative Marketing Agency will know exactly what the right type of promotion is for you!

If you are looking for a promotional staffing agency London or International speak to the experts to see how they can help.

Product Sampling Ideas

Product Sampling Ideas

At Face to Face Marketing we keep you updated with the best ways on how to market your product. See full article below:

Getting people to try your products is one of the best marketing tactics to encourage people to actually buy the products.

It’s a fact that sampling works.

For example, what if, for only 2 euros ($2.40 U.S), you could enjoy at random one of Burger King’s 10 burgers? That’s the incentive in France to get people to expand their BK repertoires and sample its large range of burgers.

The catch? The burger is hidden in an unbranded white box labeled with the words: WHOPPER? Steakhouse? Bing King XXL? … No way to know without opening the box!

It’s a smart way for The King to get those ‘creatures of habit’ customers to move beyond their standard choice of a Whopper and fries.

The promotion, aptly called the “Mystery Burger,” was conceived and developed by French advertising agency Buzzman. The offer is available until Sept. 25 in all 161 Burger King restaurants in France.

To spread the word, an integrated campaign includes a film, broadcasted on TV and online, and OOH advertising. The promotion will also be visible in all 161 Burger King restaurants in France with posters and other signage.

Last year, brand spending on product sampling in the U.S. was expected to rise 5%, reaching $34.12 billion. By 2020, those numbers are expected to rise at a 4.6% CAGR to $40.69 billion. About 8% of product sampling is outsourced to media companies. B2C companies account for 25% of the share of sampling, with B2B picking up the remaining 75%, according to a report from PQ Media and the ANA.

It’s a fun campaign with lots of entertaining supporting marketing and a great idea to steal.

See video

If you are planning a product sampling campaign and require an event staffing agency USA or in the UK see our directory.

Ambient Media     Guerrilla Marketing Stunt

Innovo Trampoline Guinness New World Record

Innovo breaks the world record 324 for most people on trampolines at the same time at Haggerston Park, London.

 

Events Staff Hire

Innovo, a product of Irish company Atlantic Therapeutics, focusing on incontinence dysfunction and health today broke the Guinness World Record for the most people simultaneity jumping on trampolines now currently at 343. They did so during World Continence Week to raise awareness of women’s continence health; they say the most common thing they hear from women with continence dysfunctions is they cannot longer jump on trampolines with their children.

Promotions marketing Agencies

The previous record was held by Loughborough University with 324 people. On the 22nd of June Innovo Atlantic Therapeutics broke this record in Haggerston Park, London. With help from 4-time Olympic medalist, TV presenter and celebrity mum Becky Adlington leading the event. The participators jumped for 5 minutes to break the Guinness World Record.

For more info on creative marketing events visit Love Creative Marketing Agency to find out more

Icelandair’s ‘Stopover Buddy’ experiential campaign boosted sales by 30%

As we think Experiential Marketing campaigns for 2017 we provide readers with up to date content around the globe. A Experiential Marketing campaign we love to see!

Icelandair took advantage of a growing apathy towards traditional tourism with its ‘Stopover Buddy’ campaign, which paired travellers to Iceland with a local host. And the quirky campaign has seen big success with demand outstripping supply and website bookings up by 30%.

 

Brand Experience Marketing

The service allows customers to stop over in Iceland for up to seven nights, giving them the opportunity to explore the country with members of the airline’s team or “local buddies”, meaning travellers with Icelandair can experience the “real” Iceland.

The Stopover Buddy service aims to promote Icelandair’s routes from Europe to North America by allowing fliers to stop over in Iceland for up to seven nights, and pairing them with one of its employees to give travellers a taste of the “real” Iceland. Even the CEO Birkir Hólm Guðnason has got involved, according to director of marketing and business development Guðmundur Óskarsson.

The scheme has now been running for four months and Óskarsson claims it has been a success. Website bookings are up 30% and Icelandair has had to dedicate more staff to the scheme due to its popularity. “It is the last day tomorrow, yet we still have requests from journalists and customers. There have been a lot more requests than anticipated,” Óskarsson said.

The campaign aims to personalise the travel experience and cater to specific consumer needs, based around the idea: “Why should adventure stop just because you have hit the ground?”

“We did some research before we started the campaign. We found that a lot of travellers find it off-putting to be a tourist. We also saw a lot of interest in people travelling alone and wanted to create a programme to cater to that,” explained Óskarsson.

Research conducted by the airline found that four in five Americans were embarrassed about looking like a tourist on holiday, while 26% of 18-24 year olds in Canada said they didn’t visit tourist attractions for more than five minutes.

Icelandair’s campaign is part of a trend among travel companies toward offering more personalized and local experiences to customers. Airbnb is the poster boy of the space, although Óskarsson jokes that “we are inspiring Airbnb”. He claimed Brits are overspending by £17.2bn each on holidays due to a lack of knowledge. “It’s all about creating experiences and moments that are memorable to customers,” he said.

Óskarsson believes the exposure of the company and including its CEO in the scheme, has made the company more confident in what it stands for. With social media and the ability for everyone to explain their, “feeling and opinion on things, everyone now knows what you stand for so you must be authentic. The world is getting more transparent and so marketing is too.”

Icelandair was only planning to run the campaign until the end of April but says it will now continue until Autumn as demand for its local hosts continues.

Guðmundur Óskarsson, Director of Marketing at Icelandair and George Bryant, Founder and Global Chief Innovation Officer at The Brooklyn Brothers (the agency linked to the Stopover Buddy campaign) will be speaking at creativebrief’s BITE LIVE event on 12 May. Marketing Week is an official media partner.

Source Marketing Week Magazine

If you are interested in a experiential marketing campaign visit link to find out more.

Performance Marketing Insights

Performance Marketing Insights

25th –26th October 2016|Westminster Park Plaza|London, UK

Look no further than PMI: London for a full insight into the most cost-effective ways of getting results via performance marketing.

Gain expert knowledge from industry leaders on ROI-driven disciplines including affiliate marketing, display advertising, programmatic, paid search and paid social for a complete rundown of what it means to embrace performance marketing today.

Gather with your peers to learn of the mechanics behind modern day performance marketing whilst taking advantage of breakfast briefings, networking drink and our after-party to strike up new business conversations and reconnect with existing partners.

For more information, click here.

Fearless Girl remains fearless on Wall Street

Catching up to our previous post ‘Wall Street Bull Guerrilla Marketing Stunt’ we want to share the news with you that the fearless girl will remain in it’s place until 2018. The article published by Sarah Cascone on news.artnet.com on the 27th of March will tell you the background of the whole story and why not everybody is happy about the extended permit.

It’s official: The Fearless Girl will continue her face off with Charging Bull, the famed three-and-a-half-ton bronze bull that is an internationally recognised symbol of Wall Street, through 2018. Previously scheduled to come down on April 2, the statue’s run has been extended by Mayor Bill de Blasio as part of the Department of Transportation art program.

Perhaps surprisingly to some, not everyone is thrilled about what would appear to be an uplifting public art story.

The diminutive sculpture of a defiant-looking preteen girl was installed on March 8, International Women’s Day, with a one-week-permit and became an immediate hit on social media. “In her short time here, the Fearless Girl has fueled powerful conversations about women in leadership and inspired so many,” de Blasio told the New York Daily News. “Now, she’ll be asserting herself and affirming her strength even after her temporary permit expires—a fitting path for a girl who refuses to quit.”

At first glance, the juxtaposing of these two works sends a powerful message: a young girl, standing defiantly in the face of capitalism and the evils of corporate America.

Guerrilla Stund Fearless Girl VS Challenging Bull

That narrative gets trickier, however, upon closer examination.

In contrast to the Wall Street Bull, which was a statement of resilience following the catastrophic 1987 stock market crash installed illegally in the cover of the night, the Fearless Girl, created by artist Kristen Visbal, is a carefully calculated play—some say a publicity stunt—by financial firm State Street Global Advisors (SSGA) and advertising firm McCann New York. As Nick Pinto put it at the Village Voice: “Too Bad That Statue of a Girl Staring Down the Wall Street Bull Is a PR Stunt by Wall Street Patriarchs.”

As such, the work’s pro-women message is a bit tainted. Both companies are predominantly run by men: Hyperallergic crunched the numbers and found McCann’s leadership was only 27 percent female. (Fun fact: McCann was even recently depicted, on the final season of Mad Men, as “a bureaucracy staffed by dumb sexists.”)

SSGA was even worse at just 18 percent. The gender gap, the very thing The Fearless Girl appears to be fighting, is alive and well at the companies that brought her into being.

“Could there possibly be anything more patronising,” asked Hyperallergic’s Jillian Steinhauer, “than two massive, male-dominated capitalist companies installing a branded statue of the most conceivably non-threatening version of womankind in supposed honour of a day devoted to women’s equality that was founded by the Socialist Party?”

Beloved fearless Girl remains pleasing crowds

Di Modica, the Bull sculptor, is similarly unimpressed: “That is not a symbol! That’s an advertising trick,” he told MarketWatch. He resents how a marketing stunt has recast his bull, which he described as “a symbol for America … of prosperity and for strength,” as some kind of villain.

According to the New York Post, Di Modica has even threatened to sue SSGA for copyright infringement if the artwork is not moved. He has allegedly demanded the company remove all images from its website that feature Charging Bull with The Fearless Girl.

Such controversies aside, Fearless Girl has been an undeniable hit among tourists—though not always in the way one might have hoped. Earlier this month Inside Edition caught a man pretending to have intercourse with the statue, interrupting a group of families who had been appreciating the work.

Fearless Girl Jokes on Social Media

An onlooker described the scene: “Almost as if out of central casting, some Wall Street finance broseph appeared and started humping the statue while his gross date rape-y friends laughed and cheered him on.”

Such distasteful behavior stands only to prove the need for art to help spread feminist ideals on Wall Street—now that The Fearless Girl is sticking around, here’s hoping that she rises above the level of corporate branding and encourages big business to have real conversations about women’s equality.

To read the original article click here.

Can you be successful with an anonymous brand? How Brand Awareness Marketing Agencies can help

Imagine you have a start-up or an established company with a limited budget. You have to calculate how to save money. The corporate architecture of your business is based on the values: sustainability, honesty, or uniqueness. What cut downs cross your mind? Personnel, Quality, Marketing?

Let’s see how cutting down Marketing would play out in reality. Your product is good, you are producing in an eco-friendly way, only using natural products, nobody has ever introduced a product quite as yours to the market and you have nothing to hide from the public.

Still, the interest in your brand is low. You are missing retailers, your s
ales are at the lowest level and you are barely making profit. The pressuring question is: Why?

Step out of the office and do some market research. Show people pictures of your product or simply just tell them the brands name. Will they recognise it? Will they remember the message behind your company? Will they have heard about you?

Look around you. Do you see your brand anywhere? Stencils on the ground, billboards on the walls, advertisement in TV, posts in social media or leaflets on the street?
No? Because that’s Marketing!

Marketing Success Advertising Agency

Maybe a solution to raise Brand Awareness would have been spreading the message. Nobody knows your logo because it hasn’t been placed anywhere in public. Nobody buys your product because they simply don’t know it exists.

That’s what Brand Awareness Marketing Agencies can do for you. They will raise the Brand Awareness and highlight the aspects of your company that will divide you from the market and create customer loyalty. We call it your Unique Position Feature. Marketing takes the strengths of your business, gives them a face, dresses them up and puts them on stage.

And don’t you worry about your budget. Experienced and fresh Brand Awareness Marketing Agencies like Love Creative Marketing know the best approaches to give you cost-effective marketing solutions. A Guerrilla Marketing Campaign for example creates buzz around your brand by presenting the public something they haven’t seen before. Or bring your product to the client and create a unique customer experience by implementing an Experiential Marketing Campaign. The effect of surprise, uniqueness and creativity makes people talk about your activity and therefor your brand. Posts on social media will raise the Brand Awareness and make your message go viral so you can see the return of your investments by increasing sales and profits immediately.

Marketing is the mother that will raise your company, keeps it healthy and help it grow up. It will teach you the necessary social abilities to increase the Brand Awareness and become a star.

An Article by Celine Janson.

 

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