New inventory tracker reveals how retail and IoT can be the right fit
California software firm Manhattan Associates has launched an Internet of Things-based (IoT) solution that helps retailers maintain...
ON24 Empowers Marketers with a 360-degree View of Customer Engagement
With 53% of marketers reporting that it’s extremely important to have access to engagement insights from webinars,...
New Book Explains Why Experiential Marketing is Critical to a Brand’s Success
In “Brand Experiences: Building Connections in a Digitally Cluttered World,” Award-Winning Marketer Steve Randazzo Shares How Experiential...
Disney’s Star Wars land: The good, the bad — and no Fast Passes? Star...
Star Wars fans are counting down the days till the opening of for the long awaited Disney...
Tatcha and Sephora Are Offering a Mystery Skin-Care Gift — Here’s How to Get...
Can you keep a secret? Me neither usually, which is why I'm all the more impressed at how zip-lipped everyone has...
40 Essential Experiential Marketing Statistics for 2019 and Beyond
What do these things have in common: pop-up bars, traveling buses, conventions, trade-shows, and seminars?
They are...
Experiential Marketing | The first such workshop and training on event planning and management.
Kohima, May 12 (MExN): ‘Experiential Marketing’ the first such workshop and training on event planning and management in the State, was...
The Body Shop launches plastic recycling initiative
Beauty and body care retailer The Body Shop is stepping up its sustainability efforts with the launch of its new recycling...
How experiential marketing can be a game changer
The pursuit of material possessions is passe for a generation that accumulates experiences not 'roti, kapda aur makaan'. But are marketers...
McDonalds’ Monopoly Game Campaign
McDonalds' Monopoly Game Campaign
Early in September, Australia's McDonalds launched a marketing campaign for their 're-imagined Monopoly promotion'. The Monopoly promotion was designed into a...
