Brand Experience

How to Create Brand Experience Campaigns

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Absolut’s new campaign dispels biases with ‘Born Colourless’

For the first time, Absolut launched an India-first campaign featuring stories on discrimination Vainavi MahendraETBrandEquity Since 1995, when a blanket ban was imposed on the promotion of...
Brand Marketing Company

OPINION: THE GOOD LIFE HAS CHANGED

Brands can build communities by tapping into the wellness trend Not too long ago, the rich and famous sought sleek cars, extravagant hotel rooms,...

A marketer’s dilemma: Overcoming the challenges of the data disconnect

Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t...
Promo Brand Engagement

Four more approaches to brand engagement

MARKETING13 Aug 2019by Chloe Rigby Wasabi has trialled customer engagement through its packaging Four more approaches to brand engagement Retailers that take the time to strike up and engage in conversations...
Street Guerrilla Marketing

Street Marketing Tactics

How to Create a Street Marketing Campaign Street marketing tactics are use by brands and media agencies across the world. These unconventional marketing strategies...
Brand Experience Campaigns

Weathering the Covid-19 Storm: Combining Virtual and Physical Experiences to Increase Brand Loyalty

As high-street retailers begin to open following Covid-19 closures, it’s clear that the pandemic has accelerated the already rapid evolution of the retail landscape....
Promotional Brand Engagement

Experiential marketing: a gimmick or a valuable strategy?

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum...
How to engage shoppers

Shopper Marketing 101: What It Is and How It Works

Deirdre O'Donoghue Ever wonder who decided to put names on Coca-Cola bottles? I mean the idea is genius. Even if you don’t drink Coke, you buy one just...

Mercedes-Benz Launches Campaign To Show That Girls Can Be Racers, Too

A scene from the Mercedes-Benz "No Limits" ad. MERCEDES-BENZ Though its customer base in the United States historically has been one of the crustiest and most...
Live Experiential

Experiential Marketing: Post-Pandemic Predictions

As we venture into our third month of socially distanced living, many are questioning what our working world might look like upon our return?...
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