Absolut’s new campaign dispels biases with ‘Born Colourless’
For
the first time, Absolut launched an India-first campaign featuring stories on
discrimination
Vainavi MahendraETBrandEquity
Since 1995, when a blanket ban was imposed on the promotion of...
OPINION: THE GOOD LIFE HAS CHANGED
Brands can build communities by tapping into the wellness trend
Not too long ago, the rich and famous sought sleek cars, extravagant hotel rooms,...
A marketer’s dilemma: Overcoming the challenges of the data disconnect
Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t...
Four more approaches to brand engagement
MARKETING13 Aug 2019by Chloe Rigby
Wasabi has trialled
customer engagement
through its packaging
Four more approaches to
brand engagement
Retailers that take the time to strike up and engage in
conversations...
Street Marketing Tactics
How to Create a Street Marketing Campaign
Street marketing tactics are use by brands and media agencies across the world. These unconventional marketing strategies...
Weathering the Covid-19 Storm: Combining Virtual and Physical Experiences to Increase Brand Loyalty
As high-street retailers begin to open following Covid-19 closures, it’s clear that the pandemic has accelerated the already rapid evolution of the retail landscape....
Experiential marketing: a gimmick or a valuable strategy?
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum...
Shopper Marketing 101: What It Is and How It Works
Deirdre O'Donoghue
Ever wonder
who decided to put names on Coca-Cola bottles?
I mean the idea is genius.
Even if you don’t drink Coke, you buy one just...
Mercedes-Benz Launches Campaign To Show That Girls Can Be Racers, Too
A scene from the Mercedes-Benz "No Limits" ad. MERCEDES-BENZ
Though its customer base in the United States historically has been one of the crustiest and most...
Experiential Marketing: Post-Pandemic Predictions
As we venture into our third month of socially distanced living, many are questioning what our working world might look like upon our return?...
