Taco Bell #SteakCation – Experiential Marketing
Taco Bell Canada decided to run an experiential marketing campaign to promote the launch of the new Steak Doubledilla. The campaign allows 4 individuals (one...
PlayStation UK’s Experiential Marketing
Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...
‘Ultimate Braai’ – Experiential Marketing Event
Castle Lager are holding an event by the name of 'Ultimate Braai' which will take place on the 29th October 2016. The experiential marketing...
#ThereForMe Experiential/ Social Media Campaign
The Mix, Heads Together and Dixons Carphone came together for a marketing campaign to promote and mark World Mental Health Day. The campaign consists of...
Experiential Marketing – Creating a Connection
Creating a connection via experiential marketing
In this article found on 'the drinks report' website, Christian Lachel (BRC Imagination Arts creative director) speaks on experiential...
Submit Article
To submit your news for review in our online magazine please contact us .
Not all news is guaranteed approval.
HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN
Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...
5 Ways to Increase Brand Awareness
According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with:
...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
