A group of promotional sampling staff targeted five locations in London this week to raise brand awareness for Floward’s Valentines campaign. The luxury flowers company partnered with Love Creative Marketing Agency to give away red roses to the public passing-by. The event staff targeted London’s most high end areas such as Knightsbridge and Chelsea and distributed a total of 1,000 roses per day.
The red roses were beautifully displayed on two branded bikes and handed out by event staff dressed in branded white uniform. The brand ambassadors offered the public information regarding the brand and their Valentine’s Day offers, including a 20% off discount code (VD20).
Undertaking a street marketing sampling campaign is a great way to boost your brands awareness and directly targeted your company’s ideal demographic face-2-face. Building a relationship with your customers will encourage a loyal customer base. This is also a great opportunity to allow audiences to trial your product.