What is the best form of marketing? Face to Face vs Digital vs Word...
A marketing strategy is crucial for any business. It's your overall approach to how you will reach your desired customers. Now, more than 90%...
Guide to Corporate Event Planning
See the best ways on how to book event spaces for international corporate events
Truly Unique Event Space with Trendy Design via Spacehuntr
If you’ve ever...
OOH advertising: What is Out of Home Advertising and how to use it?
Blank Advertising Billboard
Outdoor Mobile Media Advertising
Outdoor mobile media advertising is one of the best ways to raise brand awareness and boost sales. There is a whole range of mobile...
Planting Seeds: 7 Grassroots Marketing Ideas
When brainstorming marketing ideas, it’s easy to get carried away. What may at first seem like a great idea might not look so good...
WHY YOU SHOULD USE STEALTH MARKETING
Welcome to the power of seeding curiosity in people’s minds…
In marketing days of yore, Direct Mail was the uncontested King, wasn’t it? Not anymore....
Absolut’s new campaign dispels biases with ‘Born Colourless’
For
the first time, Absolut launched an India-first campaign featuring stories on
discrimination
Vainavi MahendraETBrandEquity
Since 1995, when a blanket ban was imposed on the promotion of...
OPINION: THE GOOD LIFE HAS CHANGED
Brands can build communities by tapping into the wellness trend
Not too long ago, the rich and famous sought sleek cars, extravagant hotel rooms,...
A marketer’s dilemma: Overcoming the challenges of the data disconnect
Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t...
Street Marketing Tactics
How to Create a Street Marketing Campaign
Street marketing tactics are use by brands and media agencies across the world. These unconventional marketing strategies...
