Planting Seeds: 7 Grassroots Marketing Ideas
When brainstorming marketing ideas, it’s easy to get carried away. What may at first seem like a great idea might not look so good...
WHY YOU SHOULD USE STEALTH MARKETING
Welcome to the power of seeding curiosity in people’s minds…
In marketing days of yore, Direct Mail was the uncontested King, wasn’t it? Not anymore....
Absolut’s new campaign dispels biases with ‘Born Colourless’
For
the first time, Absolut launched an India-first campaign featuring stories on
discrimination
Vainavi MahendraETBrandEquity
Since 1995, when a blanket ban was imposed on the promotion of...
OPINION: THE GOOD LIFE HAS CHANGED
Brands can build communities by tapping into the wellness trend
Not too long ago, the rich and famous sought sleek cars, extravagant hotel rooms,...
A marketer’s dilemma: Overcoming the challenges of the data disconnect
Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t...
Street Marketing Tactics
How to Create a Street Marketing Campaign
Street marketing tactics are use by brands and media agencies across the world. These unconventional marketing strategies...
Weathering the Covid-19 Storm: Combining Virtual and Physical Experiences to Increase Brand Loyalty
As high-street retailers begin to open following Covid-19 closures, it’s clear that the pandemic has accelerated the already rapid evolution of the retail landscape....
Mercedes-Benz Launches Campaign To Show That Girls Can Be Racers, Too
A scene from the Mercedes-Benz "No Limits" ad. MERCEDES-BENZ
Though its customer base in the United States historically has been one of the crustiest and most...
Pandemic Marketing Toolbox for Businesses
Marvin Foster (Managing Director of Love Creative Marketing Agency London, New York and Asia) Guerrilla and Street Marketing Expert explains how businesses can bounce...
Reverse Graffiti Advertising -Pavement Stencils
Reverse graffiti advertising is one of the best ways of reaching your target audience creating buzz. Graffiti pavement stencils are eco-friendly and can last...
