Oreo Goes Ambient Media
Adweek has recently covered unusual happenings in New York which are connected to Oreo's recent Marketing Campaign. Read the following extract to see how...
The art of Storytelling through Experiential Marketing
Brand Equity recently released an article on the importance of story telling in experiential, read on below for a snippet of the article.
Can you...
StubHub’s Live Campaign
This time last week, StubHub had an experiential marketing activation during the Super Bowl show and before that at the BroadwayCon in New York. At...
Experiential Marketing Agencies – London & New York
Experiential Marketing Agencies
Love Creative Marketing is an experiential marketing agency with operations in the UK and United States. Experiential Marketing is a platform widely...
Experiential Marketing in the Healthcare Industry
Experiential marketing is increasingly getting popular. It's effectiveness has been proven time and time again. Even the health industry have realised this and are...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples
Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising
BTL Marketing Definition: Below-the-Line Marketing - highly...