How to Create a Street Marketing Campaign
Street marketing tactics are use by brands and media agencies across the world. These unconventional marketing strategies are use to keep brands in the front of existing customers while attracting new.
Covid-19 Street Marketing Ideas
Due to Covid-19 many forms of advertising and marketing budgets have been restricted. With that said, it is important that brands and service providers to maintain brand exposure and continue marketing their services. Marketing strategies will need to be cost effective and deliver tangible results short term and long term.
Street Marketing Campaign for NCP Car Park
As you can see by the above pictures, this street marketing campaign delivered by Guerrilla Marketing Agency Love Creative Marketing. The objective was to keep NCP car park in the front of consumers minds and draw in new audiences to the 24 hour discounted parking promotion. The promotion staff allowed the audience to take photos of the code and download the app from a safe distance. This campaign was a trial in Manchester and due to the success, it has been since rolled out to other cities including London and Derby to date. Other targeted cities are now being planned.
That’s just a few of the reliable street marketing tactics out there today. These marketing tactics can see an increase in digital/social media engagement as photos and videos can reach audiences in places where they were never exposed to the advert. There are no local authority fines as the chalk is friendly and will eventually fade away and Reverse Graffiti is water.
To speak to someone about your next project in the UK, Europe or USA contact a leading street marketing provider.