Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Promotional Staffing Agency

Promotional Staffing Agency

Love Creative Marketing Agency is an UK based company that provides event staffing services for promotional campaigns, Product launches.

 Promo Staff

Love Creative Marketing Agency is one of the top event staffing agencies in UK, providing highly reliable and professional services to all companies in need to promote their products in an effective and interactive way. With vast experience in field marketing campaigns and experiential marketing projects that run nationwide, Events Staffing has all the necessary resource and expertise to provide brands and agencies with complete assistance and support in reaching their promotional objectives. Promotions staff is crucial to the success of any such project; therefore Love Creative Marketing Agency makes sure that your campaign is supported by a highly experienced, well trained and knowledgeable staff that will deliver a flawless execution. If you have a new product or service that you are trying to get on the market and you need the right exposure to make it a trend, Events Staffing Agency can help you, delivering successful marketing campaigns in a wide range of fields and operational domains.

Product Sampling

 

Product Sampling

Furthermore, if you are an individual looking for promotional work, then Love Creative Marketing Agency can be the answer for you too. The company is always on the lookout for new staff members and whether you have experience in the field or not, Events Staffing Limited offers invaluable staff training. This can be a great opportunity or you, so be sure to work with one of the best special events staffing companies in London and throughout UK. Love Creative Marketing Agency offers an extensive array of services, from branded vehicles and space hires to obtaining permits for street sampling and leafleting, as well as logistical support. The company’s many years of experience in the field have helped Love Creative Marketing Agency acknowledge the fact that it takes all of these factors together, along with a dedicated and creative promotional staff, to obtain impressive results from an experiential marketing campaign and that is exactly what the company strives to provide to its clients. Whether you want to stay local or go national or even global, this is the event staff service to rely on, helping you raise awareness among your targeted audience with regard to your products or services.

If you want a highly impactful marketing campaign, then you ought to be working with one of the best event staffing companies and Love Creative Marketing Agency is the answer! From logistics and production to space hire, exhibitions staff and field marketing, you will be able to enjoy a wide range of expert services that also include PR stunt or guerilla marketing and roadshows. The company is, without a doubt, your one stop shop for all promotional campaign needs, from promotions staff to distribution staff and more. Find out detailed information about the range of services provided by the company by accessing its official website, where you will also be able to read more on the benefits of collaborating with Love Creative Marketing Agency and on its experience and expertise in the field. If you want people to know your company, your products or your services and you want them to remember them, then the right type of promotion is the key and Love Creative Marketing Agency will know exactly what the right type of promotion is for you!

If you are looking for a promotional staffing agency London or International speak to the experts to see how they can help.

Product Sampling Ideas

Product Sampling Ideas

At Face to Face Marketing we keep you updated with the best ways on how to market your product. See full article below:

Getting people to try your products is one of the best marketing tactics to encourage people to actually buy the products.

It’s a fact that sampling works.

For example, what if, for only 2 euros ($2.40 U.S), you could enjoy at random one of Burger King’s 10 burgers? That’s the incentive in France to get people to expand their BK repertoires and sample its large range of burgers.

The catch? The burger is hidden in an unbranded white box labeled with the words: WHOPPER? Steakhouse? Bing King XXL? … No way to know without opening the box!

It’s a smart way for The King to get those ‘creatures of habit’ customers to move beyond their standard choice of a Whopper and fries.

The promotion, aptly called the “Mystery Burger,” was conceived and developed by French advertising agency Buzzman. The offer is available until Sept. 25 in all 161 Burger King restaurants in France.

To spread the word, an integrated campaign includes a film, broadcasted on TV and online, and OOH advertising. The promotion will also be visible in all 161 Burger King restaurants in France with posters and other signage.

Last year, brand spending on product sampling in the U.S. was expected to rise 5%, reaching $34.12 billion. By 2020, those numbers are expected to rise at a 4.6% CAGR to $40.69 billion. About 8% of product sampling is outsourced to media companies. B2C companies account for 25% of the share of sampling, with B2B picking up the remaining 75%, according to a report from PQ Media and the ANA.

It’s a fun campaign with lots of entertaining supporting marketing and a great idea to steal.

See video

If you are planning a product sampling campaign and require an event staffing agency USA or in the UK see our directory.

Ambient Media     Guerrilla Marketing Stunt

Icelandair’s ‘Stopover Buddy’ experiential campaign boosted sales by 30%

As we think Experiential Marketing campaigns for 2017 we provide readers with up to date content around the globe. A Experiential Marketing campaign we love to see!

Icelandair took advantage of a growing apathy towards traditional tourism with its ‘Stopover Buddy’ campaign, which paired travellers to Iceland with a local host. And the quirky campaign has seen big success with demand outstripping supply and website bookings up by 30%.

 

Brand Experience Marketing

The service allows customers to stop over in Iceland for up to seven nights, giving them the opportunity to explore the country with members of the airline’s team or “local buddies”, meaning travellers with Icelandair can experience the “real” Iceland.

The Stopover Buddy service aims to promote Icelandair’s routes from Europe to North America by allowing fliers to stop over in Iceland for up to seven nights, and pairing them with one of its employees to give travellers a taste of the “real” Iceland. Even the CEO Birkir Hólm Guðnason has got involved, according to director of marketing and business development Guðmundur Óskarsson.

The scheme has now been running for four months and Óskarsson claims it has been a success. Website bookings are up 30% and Icelandair has had to dedicate more staff to the scheme due to its popularity. “It is the last day tomorrow, yet we still have requests from journalists and customers. There have been a lot more requests than anticipated,” Óskarsson said.

The campaign aims to personalise the travel experience and cater to specific consumer needs, based around the idea: “Why should adventure stop just because you have hit the ground?”

“We did some research before we started the campaign. We found that a lot of travellers find it off-putting to be a tourist. We also saw a lot of interest in people travelling alone and wanted to create a programme to cater to that,” explained Óskarsson.

Research conducted by the airline found that four in five Americans were embarrassed about looking like a tourist on holiday, while 26% of 18-24 year olds in Canada said they didn’t visit tourist attractions for more than five minutes.

Icelandair’s campaign is part of a trend among travel companies toward offering more personalized and local experiences to customers. Airbnb is the poster boy of the space, although Óskarsson jokes that “we are inspiring Airbnb”. He claimed Brits are overspending by £17.2bn each on holidays due to a lack of knowledge. “It’s all about creating experiences and moments that are memorable to customers,” he said.

Óskarsson believes the exposure of the company and including its CEO in the scheme, has made the company more confident in what it stands for. With social media and the ability for everyone to explain their, “feeling and opinion on things, everyone now knows what you stand for so you must be authentic. The world is getting more transparent and so marketing is too.”

Icelandair was only planning to run the campaign until the end of April but says it will now continue until Autumn as demand for its local hosts continues.

Guðmundur Óskarsson, Director of Marketing at Icelandair and George Bryant, Founder and Global Chief Innovation Officer at The Brooklyn Brothers (the agency linked to the Stopover Buddy campaign) will be speaking at creativebrief’s BITE LIVE event on 12 May. Marketing Week is an official media partner.

Source Marketing Week Magazine

If you are interested in a experiential marketing campaign visit link to find out more.

The art of Storytelling through Experiential Marketing

Brand Equity recently released an article on the importance of story telling in experiential, read on below for a snippet of the article.

Can you still recall the bedtime stories that you were told in childhood? Or the incident behind the scar on your arm? We, as a species, thrive on stories. At the slightest hint of an opportunity, we greedily consume them and share them. From a murder ‘story’ that gets reported in the papers to the WhatsApp chat with your friend who shares succulent details of her date last night, we consume stories day and night. Even our dreams aren’t spared.
They are, after all, vessels of ideas, emotions and values that help everyone connect.

Marketing, too, is an art of narrating stories of a brand so that the consumer buys your version of reality. The mass marketing strategy has reigned supreme time and again, thanks to the endless campaigns we have heard and seen in print, radio and television. Alas, all have been one-sided and enthral an audience that you cannot see or hear back from. All you get is the sales figures that some call response.

The challenge currently is that you need to narrate a story where the consumer becomes the narrator, is the protagonist and can be the commentator. This way he needs to be a part-owner of this story (thanks to Facebook, Twitter, Instagram and Snapchat).

This is where brands like Coca-Cola, Cadbury, Samsung, Uber, Redbull, Adidas, and Go Pro enter and comprise the leading pack in the world of marketing.
Who can forget the Coca-Cola Small World Machines? The path-breaking idea of letting people of two different countries — such as India and Pakistan — bond with each other had social media abuzz. The idea was simple — to let people touch hands and trace a peace or love symbol together and the coke vending machine would pop out a can. This translated into an experience of a lifetime. The campaign was clever — use the best of technology (real-time 3D projection) but base it on a shared belief or value, like in this case, it is to spread friendship and love.

The Atlanta-headquartered marketing agency SuperGroup cut through the noise by telling the consumer that the brand shares his/her values. That’s what experiential or engagement marketing is all about. Through this strategy, the marketer is not only able to penetrate the online world of the consumer through his offline experiences, but create real equity and gain true virality of content.

This is why the marketing world has shifted from gauging their efforts in Return on Objective (RoO) than the conventional Return on Investment (RoI). As marketers, everything we strive to create may not be tangible or translatable in sales figures. The objectives that drive us are to build brand awareness, establish expertise, or to simply, get leads. Through experiential marketing, we can measure the extent to which we have achieved our objective and not a target revenue figure.

For the full, original article, please click here.

StubHub’s Live Campaign

This time last week, StubHub had an experiential marketing activation during the Super Bowl show and before that at the BroadwayCon in New York. At the BroadwayCon event, StubHub had makeup stations installed and organised recreations of the shows rehearsals. This is part of their new branding strategy to increase experiential marketing.

USATSI_9862514_1486474824638_8347838_ver1.0

Above is a snapshot of an article written on StubHub’s plan to increase their experiential marketing efforts. Read on below for the snippet.

The brand’s StubHub Live campaign, which launched in January, features activations at live music festivals and sporting events. It kicked off with an experience at BroadwayCon in New York, followed by activations at the Super Bowl and a music stage at the upcoming South by Southwest in March.

Nearly 6,000 people attended StubHub’s Houston Huddle at Super Bowl LI. It included a mechanical bull and a live broadcast with NFL players and comedian Keegan-Michael Key.

StubHub Live’s BroadwayCon experience featured makeup stations and recreations of Broadway show rehearsals. The StubHub Live: Soundstage @SXSW activation will feature performances by 27 artists over three days.

“The idea is: It isn’t about the ticket; it’s about the live moment itself,” Betka said. “We wanted to widen the range of the audience that engages with us. It’s an important differentiator in helping us engage with existing customers and acquire new ones.”

For the full and original article, please click here.

Experiential Marketing Agency New York

Katy Perry uses Guerrilla Marketing!

Guerrilla Marketing is great for promoting and raising awareness for a new company, product, service etc or in this case music. Celebrities know this and now Katy Perry has used a Guerrilla Marketing tactics to raise awareness of her new single ‘Chained to the Rhythm’

Read on below for Hoodline’s article covering the Guerrilla Marketing stunt.

In the latest chapter of San Francisco’s battle with pop stars’ guerrilla marketing, Katy Perry (or most likely, someone associated with her) left a disco ball chained to a bench in Dolores Park earlier today—without a city permit.

Perry’s newest single — “Chained to the Rhythm” — is set to drop on Friday, and chained-up disco balls popped up around the world today to give fans a sneak preview. Passerby, attracted by the shiny object, were able to plug in their earphones to have a listen.

The strategy isn’t new: both Justin Bieber and Lady Gaga have (literally) left their marks on San Francisco without the city’s permission.

But Perry’s disco inferno flamed out quickly. We went hunting for it, but found it gone—as did many heartbroken fans, who quickly concluded it had been stolen.

For more and the original article, click here.

http://hoodline.com/2017/02/in-search-of-katy-perry-s-magical-musical-disappearing-sf-disco-ball

EasyJet teams up with French Tourism Development Agency

Travel Weekly just recently announced via an article about EasyJet’s new partnership with the French Tourism Development Agency. Easy Jet recognises the power of experiential marketing and some form of it will be used during their promotional campaign.

Read on below for the article released by Travel Weekly.

EasyJet is to promote tourism to France from the rest of Europe with an “inspirational” promotional push.

A three-year partnership with Atout France, the French Tourism Development Agency, will start in the UK.

The campaign will focus on promoting Paris and the Cote d’Azur, including Nice and the surrounding region, in the UK.

Both the Franch capital and Nice were the targets of deadly terrorist attacks in November 2015 and July last year respectively.

The multi-media advertising and experiential marketing campaign will have a spend of around €1 million and kicks off in March.

Activity will include outdoor advertising as well as digital advertising, social media support and an experiential event for members of the public.

The UK-based budget carrier is the second largest airline in France, with almost 17 million passengers in total, of which more than one million fly between the UK and Paris every year.

The airline is also the largest airline at Nice airport, carrying more than three million passengers a year to and from the region with more than 220 flights a week.

EasyJet is also working with VisitBritain to promote the UK to consumers in Germany, France, Italy, Spain and Portugal through a multi-media advertising and marketing campaign.

The airline’s digital and marketing director, James Millett, said: “France is such an important market and remains popular with our UK customers.

“This inspirational campaign will seek to show everything France has to offer from a city break in Paris to a holiday in the French Riviera.”

Gwenaelle Maret-Delos, managing director for Atout France in the UK, added: “Atout France is delighted to partner with easyJet for this campaign and together continue to welcome more than 10 million British tourists to France.”

http://www.travelweekly.co.uk/articles/273774/easyjet-teams-up-with-french-tourism-development-agency

Fearne Cotton Launching a Pop up Shop

Celebrity Fearne Cotton is opening up a pop up shop ‘Fearne on Fashion’ in 2 days. Huffingtonpost released an article covering the pop up shop about to launch.

Read on below for the article.

What is the ‘Fearne On Fashion’ pop-up shop? 

As a culmination of everything Cotton has learnt during her #FearneOnFashion series for The Huffington Post UK Style, she is holding a charity pop-up shop in central London, which will be filmed for the final episode. 

There will be clothes on sale, which have been kindly donated by designers and fashionistas featured in the series, including Matthew Williamson, House of Holland, William Vintage and Mary’s Living and Giving and of course Cotton herself.

We only have single items of each design, and the collection is limited, so the shopping experience is very much like coming to a vintage store (although some of the pieces are new and have never been worn). Please bear in mind items will not be available in every size but they will be one-off pieces so you can really get something unique.

Where is the ‘Fearne On Fashion’ pop-up shop? 

The pop-up shop will be held at River Island Style Studio, Marble Arch Park House, 473 Oxford Street, Mayfair, London W1C 2AU. See the map below for more details.

When is Cotton’s pop-up shop at River Island? 

Friday 3 March. Doors will open at 2pm and the shop will close at 4.30pmSpace is limited so please be aware it will be first come first served. 

For the original article, please click here.

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