BMW’s New Experiential Marketing Campaign

BMW will be placing their BMW 7-Series at some key locations around the globe. The vehicle will not just be exhibited but will have projected...

How Branding Took Trump to the Presidential Office

Syed Saajid Ibrahim from Daily Star recently wrote an article which highlights effectiveness of branding and raising brand awareness. The very popular and 'infamous' Donald Trump is...

Pongracz Experiential Marketing Campaign – Mobile Bubbly Bar

Pongracz decided to go down the route of experiential marketing. The alcoholic beverage company have opened a mobile bar on a trailer where people...

Pop-up shop for Mifflin County Historical Society

Lewiston will be opening up a pop up shop on behalf of the Mifflin County Historical Society for 4 days this month. The Sentinel posted...

Snapchat uses Guerrilla Marketing to promote Snapchat Spectacles

Fox Business posted an article which speaks on Snapchat using guerrilla marketing to promote their new Snapchat Spectacles. The spectacles were originally known as...

How Trade Shows Help You Achieve Marketing Goals

Trade shows is a form of experiential marketing and can be listed under the exhibitions umbrella. Business 2 Community have written an article which will...

Pop-up Gallery Shop Opens in Exeter

A pop up gallery shop has been opened, read on below for Express & Echo's article covering the news. The Exeter-based community arts and film...

Swap Unwanted Presents for a Whopper Burger at Burger King

Burger King have come up with quite a clever way to promote themselves this Christmas Holiday. Burger King are offering people the chance to...

Hovis ups Investment in Experiential Marketing

After noticing how effective and successful experiential marketing really is, Hovis have decided to put more investment into experiential marketing in the year 2017....

Broadway Casts Experiential Marketing Strategy

Experiential marketing is continually growing and becoming a favourite for many retailers. The Wall Street Journal recently posted an article which speaks about a...