Experiential Marketing News

SoLoMo! A Experiential Marketing Mindset

The South African website, Media Online recently published an article covering the new age of brand activations. Using digital and social media alongside experiential...

BMW’s New Experiential Marketing Campaign

BMW will be placing their BMW 7-Series at some key locations around the globe. The vehicle will not just be exhibited but will have projected...

Weta Workshop’s ‘Bug Lab’ Exhibition to Open

Weta Workshop is set to open a new science exhibition at Te Papa next week Saturday. The exhibition goes by the name 'Bug Lab'....

Pongracz Experiential Marketing Campaign – Mobile Bubbly Bar

Pongracz decided to go down the route of experiential marketing. The alcoholic beverage company have opened a mobile bar on a trailer where people...

How Trade Shows Help You Achieve Marketing Goals

Trade shows is a form of experiential marketing and can be listed under the exhibitions umbrella. Business 2 Community have written an article which will...

Swap Unwanted Presents for a Whopper Burger at Burger King

Burger King have come up with quite a clever way to promote themselves this Christmas Holiday. Burger King are offering people the chance to...

Hovis ups Investment in Experiential Marketing

After noticing how effective and successful experiential marketing really is, Hovis have decided to put more investment into experiential marketing in the year 2017....

Broadway Casts Experiential Marketing Strategy

Experiential marketing is continually growing and becoming a favourite for many retailers. The Wall Street Journal recently posted an article which speaks about a...

Five Key Promotional Tactics/Pitfalls and Opportunities (Barry’s Views)

Kilpatrick Townsend & Stockton LLP from Lexology have written an article summarising what they took away from Barry M. Benjamin's presentation. Barry M. Benjamin...

Italy’s No.1 Pasta Brand Barilla UK Experiential Tour

The creative marketing agency Space has been chosen by Barilla (Italian pasta brand) to help kick off their experiential marketing campaign. Read on below...
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