In order for MoreThan to promote and push their pet insurance package, they decided to carry out an experiential marketing campaign. The campaign was launched a few days ago and ended yesterday, it was a Tour Bus for dogs.
Daily Mail briefly covered this exciting experiential marketing campaign. Read on below for a snippet of the article.
Owners and their pets are invited to experience a whistle-stop sightseeing trip around the capital complete with stop-offs for walkies, at pooch-friendly restaurants and at attractions with a canine theme.
The bus route sees dogs taken to some of London’s best parks and city centre walking spots, including Hyde Park, Kensington Palace Gardens and Green Park.
Along the way, live on-board commentary for dog owners lifts the lid on London’s rich canine history, including spotlights on the ministerial dogs of Downing Street, the many corgis that have shared Buckingham Palace with the Queen and the location of London’s only dog cemetery.
The route itself centres on a number of London’s most scenic dog-walking hotspots, including Hyde Park and Green Park, for owners to disembark the bus and take their pooch for a stroll if they choose.
Guests will also be provided with a handy leaflet mapping dog-friendly pubs, bars and restaurants in the area, where owner and their pets can refuel together post-walk
For the full and original article, click here.
Unfortunately, the tour bus for dogs has now ended. Hopefully, more than organises another one soon as it proved to be popular among dog lovers.