BMW will be placing their BMW 7-Series at some key locations around the globe. The vehicle will not just be exhibited but will have projected images displayed on the body of the BMW 7-Series motors. This is a good way to provide an experience for the visitors.
Read on below for the article covering this campaign written by CarScoop.
The BMW 7-Series will take center stage at key locations across the globe in elaborately-staged displays in which precisely sized images are projected on the body of the flagship sedan.
Those visiting BMW Welt in Munich, the BMW Brand Stores in Paris & Brussels and the BMW Driving Center in Seoul will be able to enjoy this combination of art and technology that will set new standards for customer experience, according to the automaker.
In order to further demonstrate the qualities of BMW’s flagship model, the 7-Series, the German brand turned to something called “Experiential Marketing” to tell the story of the car on the car.
“Our aim is to bring visitors closer to the BMW brand through new and interactive experiences,” said Claudette Pohl, project manager for experiential marketing for international brand formats. “In this project, we have found the ideal combination of ground-breaking digital ‘luxury storytelling’ and strong aesthetic appeal. As the BMW flagship and technology platform, this innovative approach to both content and medium suits the BMW 7 Series perfectly.”
For the original and full article, click here.