Dell’s Guerrilla Marketing Stunt
Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...
Float and Bud Light Virtual Fitting Room Campaign
Keith Bendes documented the Float and Bud Light's campaign on the company's website. Below is a snapshot of his written article.
Float and Bud Light...
PIXEL 8 SUCCESSFUL EXPERIENTIAL CAMPAIGN
A successful experiential campaign was run by Pixel8 with Eastlands Trust. Pixel8 '...supplied the unique portfolio of national sport centres in Manchester, including the National...
Exhibitor Shorts Webseries Ep. 1
If you are new to face to face marketing and want to learn or you just want to build on your knowledge and understanding...
Face 2 Face Marketing – MediaPost Article
Gavin Finn wrote an article, posted on Marketing Post concerning Face to Face marketing and its' effectiveness. Please continue below to read the snapshot of...
Courses
CERTIFICATE IN EXPERIENTIAL MARKETING
Course Overview
This is a course and qualification that takes the form of an online distance-learning programme with a series of questions,...
5 Ways to Increase Brand Awareness
According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with:
...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
