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NT Officials have created an ‘unofficial’ tourism guerrilla campaign to encourage and attract tourists to visit the Northern Territories of Australia. The message, ‘CUintheNT’ seems harmless and innocent enough. However, due to the arrangement of letters and sizes, it can be seen to spell out a rather provocative word. See below an image of the cleverly thought out message on a t-shirt.

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- News.co.au
– News.co.au

The reactions of people can be seen on various social media sites e.g. Facebook, Twitter etc.

- Buzzfeed
– Buzzfeed

For more information about this cheeky marketing strategy, check out Huffingtonpost by clicking here.

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