The Great Benefits of Event Marketing
With so many businesses competing for consumer attention, it may be quite a challenge to stand out. Aside from investing in social media sponsored...
Why business events are important for corporate outfits
Business events and gatherings are beneficial for corporate outfits in a number of ways. Whether it is a company’s internal event, participating in an...
Guerrilla Marketing Strategy
Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?
Is guerrilla marketing worth a try? Jason DeMers from Forbes has written an article which will...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
