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Folio’s Trade Show 2016
Exhibitor Online released an article which briefly summarises and explains Folio's trade show and conference which took place from the 31st October to 2nd...
Five Key Promotional Tactics/Pitfalls and Opportunities (Barry’s Views)
Kilpatrick Townsend & Stockton LLP from Lexology have written an article summarising what they took away from Barry M. Benjamin's presentation. Barry M. Benjamin...
Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?
Is guerrilla marketing worth a try? Jason DeMers from Forbes has written an article which will hopefully answer this question for you.
Read on below...
Guerrilla Marketing Books
Want to develop yourself? Increase your understanding of guerrilla marketing? Below are book titles you can check out!
Guerrilla Marketing, 4th edition: Easy and...
CAREER TITLES INVOLVING FIELD MARKETING
Field marketing is also known as Face to Face Marketing. Marketing-Schools.org have thankfully explained some of the career titles which work with field marketing...
FIELD MARKETING aka FACE 2 FACE MARKETING
Field marketing is also known as Face to Face Marketing. Marketing-Schools.org have thankfully explained what this is. Continue below to read the article written by...
Exhibitor Shorts Webseries Ep. 1
If you are new to face to face marketing and want to learn or you just want to build on your knowledge and understanding...
Courses
CERTIFICATE IN EXPERIENTIAL MARKETING
Course Overview
This is a course and qualification that takes the form of an online distance-learning programme with a series of questions,...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples
Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising
BTL Marketing Definition: Below-the-Line Marketing - highly...
