Ways To Make Experiential Marketing Work For You
Apart from delivering deep impact for the brand, experiential campaigns can play a decisive role in:
- Connecting With Consumers
A sales pitch in the garb of a marketing campaign is not fooling anyone. An insightful and well- thought-out experiential campaign gets the brand and its customers to participants in something new and exciting. As they let go of the seller and buyer roles, this is no longer a marketing gimmick forced on them but a shared adventure that helps connect with consumers when they are not on their guard.
- Encouraging Interaction
Today brands are getting more and more social. They do not want to be the only ones talking and experiential makes marketing a two-way street. It does not get more real than users vouching for a product and sharing their experiences. Experiential marketing urges consumers to do just that – interact with brands in new and exciting ways and share it with people – post it on social media forums, pass it on to other users or even text a friend.
- Increasing Loyalty
Brands are increasingly wooing customers with deals and offers that are getting harder to resist. Does that make brand loyalty a thing of the past? Not if you ask me. With the threat of losing customers to a rival brand looming large, brand loyalty takes on meaning now, more than ever. Experiences – good or bad shape consumers’ attitude towards a brand and can buy their loyalty or destroy it forever. Interacting with a brand is a fun activity, taking home a freebie, getting pictures clicked during a campaign all amount to happy experiences that in turn translates into loyalty.
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