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Experiential Marketing
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Ways To Make Experiential Marketing Work For You

Ankur Kalra wrote an article on Entrepreneurs site, by the title ‘5 ways to make experiential marketing work for you’. Written below are 3 of the 5 he has mentioned.

Apart from delivering deep impact for the brand, experiential campaigns can play a decisive role in:

  1. Connecting With Consumers

A sales pitch in the garb of a marketing campaign is not fooling anyone. An insightful and well- thought-out experiential campaign gets the brand and its customers to participants in something new and exciting. As they let go of the seller and buyer roles, this is no longer a marketing gimmick forced on them but a shared adventure that helps connect with consumers when they are not on their guard.

  1. Encouraging Interaction

Today brands are getting more and more social. They do not want to be the only ones talking and experiential makes marketing a two-way street. It does not get more real than users vouching for a product and sharing their experiences. Experiential marketing urges consumers to do just that – interact with brands in new and exciting ways and share it with people – post it on social media forums, pass it on to other users or even text a friend.

  1. Increasing Loyalty

Brands are increasingly wooing customers with deals and offers that are getting harder to resist. Does that make brand loyalty a thing of the past? Not if you ask me. With the threat of losing customers to a rival brand looming large, brand loyalty takes on meaning now, more than ever. Experiences – good or bad shape consumers’ attitude towards a brand and can buy their loyalty or destroy it forever. Interacting with a brand is a fun activity, taking home a freebie, getting pictures clicked during a campaign all amount to happy experiences that in turn translates into loyalty.

For the full, original article, click here.

More Experiential Marketing Case Studies Click Link.

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