Looks like there is current drama in Melbourn. Read a snippet of the article posted on Bandt below, to find out why and what exactly is going on.
“Sydney-siders … Play till it’s my bed-time, not Mike Baird time;” that’s the slogan that greeted Sydney residents this week in a grass roots, guerrilla style marketing campaign by Melbourne’s Chapel Street Precinct, which is aiming to divert money from Sydney’s businesses struggling under the lockout laws.
Featuring hudigital advertising truck, the daring campaign depicts a life-like cartoon of ndreds of posters blanketed throughout Sydney’s hardest hit suburbs as well as a mobile NSW Pr
emier, Mike Baird, resplendent in dirty Y-front briefs, daggy socks and carrying a 1920s candle.
This marketing move is designed to poke fun at Sydney’s lockout and drinking laws, and recommend Melbourne’s Chapel Street as a more playful alternative.
For the full, original article, click here.
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