Peters Ice Cream as with the help of an Australian-based advertising company have created an outdoor experiential campaign to promote their new Proud & Punch range.
This new campaign has been covered by Bandt, based in Australia. Read on for a snippet of the article.
Featuring bold and colourful creative, the Adshel campaign is designed to accentuate the freshness of this latest range from Peters – which is all about real flavours that pack a punch.
The treats, made with fresh ingredients, include a delicious selection of frozen yogurts and juice pops, with fun new flavours for summer such as It takes two to mango – a Greek style frozen yogurt with the tang of Australian blood orange and mango, and Turn up the beet – refreshing juice pops packed full of home-grown Granny Smith apples, beetroots, juicy carrots and ginger.
The creative bus shelter installations – located at Ryde and Newtown in Sydney and in Ann Street in Brisbane, as well as the tram shelter in St Kilda, Melbourne – reflect the Proud & Punch brand. Each features a vertical garden display integrated into the panel, along with vibrant decals and a full wrap showcasing the hand-drawn illustrations of the brand creative with tropical garden and Australian bird life motifs.
Targeting a wide cross-section of audiences, the eye-catching bus shelter installations are supported by a national street furniture campaign, to extend the reach and deliver greater campaign effectiveness.
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