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Five Key Promotional Tactics/Pitfalls and Opportunities (Barry’s Views)

Kilpatrick Townsend & Stockton LLP from Lexology have written an article summarising what they took away from Barry M. Benjamin's presentation. Barry M. Benjamin...

How Trade Shows Help You Achieve Marketing Goals

Trade shows is a form of experiential marketing and can be listed under the exhibitions umbrella. Business 2 Community have written an article which will...

The Power of Face to Face Marketing

Doubting the power of face to face marketing? Doubt no more! In the midst of the most turbulent, downright dirty USA presidential election of...
Experiential Marketing Agency

Shopper marketing looks to experiential

Experiential Marketing BEST OF 2017: As people shift between online and offline for both buying and browsing, it becomes more important than ever for marketers...

Pongracz Experiential Marketing Campaign – Mobile Bubbly Bar

Pongracz decided to go down the route of experiential marketing. The alcoholic beverage company have opened a mobile bar on a trailer where people...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...
handmaids-tale

The Handmaid’s Tale – Guerrilla Marketing

In order to promote the upcoming launch of the book- turned tv series, The Handmaid's Tale. Hulu organised a guerrilla marketing campaign to promote...
Wall Street Bull Guerrilla Marketing Stunt

Wall Street Bull Guerrilla Marketing Stunt

David Badash contributed an article to thenewcivilrightsmovement.com describing the extraordinary Guerrilla Marketing stunt that was installed in new York on international women's day yesterday. The...

Dell’s Guerrilla Marketing Stunt

Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...

BMW’s New Experiential Marketing Campaign

BMW will be placing their BMW 7-Series at some key locations around the globe. The vehicle will not just be exhibited but will have projected...
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