Below The Line

Experiential Marketing Companies

Icelandair’s ‘Stopover Buddy’ experiential campaign boosted sales by 30%

As we think Experiential Marketing campaigns for 2017 we provide readers with up to date content around the globe. A Experiential Marketing campaign we love to...
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Oreo Goes Ambient Media

Adweek has recently covered unusual happenings in New York which are connected to Oreo's recent Marketing Campaign. Read the following extract to see how...
Guerrilla Chalk Stencils

Guerrilla Marketing Stencils Appear in London

Love Creative Marketing Agency implemented a guerrilla marketing Campaign for the release of the new album ‘Bloodlust’ by the Los Angeles Metal band ‘Body...

Snapchat uses Guerrilla Marketing to promote Snapchat Spectacles

Fox Business posted an article which speaks on Snapchat using guerrilla marketing to promote their new Snapchat Spectacles. The spectacles were originally known as...

Hovis ups Investment in Experiential Marketing

After noticing how effective and successful experiential marketing really is, Hovis have decided to put more investment into experiential marketing in the year 2017....

The Power of Face to Face Marketing

Doubting the power of face to face marketing? Doubt no more! In the midst of the most turbulent, downright dirty USA presidential election of...
playst-glasgowlive

PlayStation UK’s Experiential Marketing

Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...

PIXEL 8 SUCCESSFUL EXPERIENTIAL CAMPAIGN

A successful experiential campaign was run by Pixel8 with Eastlands Trust. Pixel8 '...supplied the unique portfolio of national sport centres in Manchester, including the National...

International G-Star Guerrilla Marketing

Guerrilla Marketing London & Paris Guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...