SoLoMo! A Experiential Marketing Mindset
The South African website, Media Online recently published an article covering the new age of brand activations. Using digital and social media alongside experiential...
BMW’s New Experiential Marketing Campaign
BMW will be placing their BMW 7-Series at some key locations around the globe. The vehicle will not just be exhibited but will have projected...
Pongracz Experiential Marketing Campaign – Mobile Bubbly Bar
Pongracz decided to go down the route of experiential marketing. The alcoholic beverage company have opened a mobile bar on a trailer where people...
Snapchat uses Guerrilla Marketing to promote Snapchat Spectacles
Fox Business posted an article which speaks on Snapchat using guerrilla marketing to promote their new Snapchat Spectacles. The spectacles were originally known as...
Swap Unwanted Presents for a Whopper Burger at Burger King
Burger King have come up with quite a clever way to promote themselves this Christmas Holiday. Burger King are offering people the chance to...
Guerrilla Marketing Strategy
Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?
Is guerrilla marketing worth a try? Jason DeMers from Forbes has written an article which will...
Submit Article
To submit your news for review in our online magazine please contact us .
Not all news is guaranteed approval.
5 Ways to Increase Brand Awareness
According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with:
...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
