Pongracz decided to go down the route of experiential marketing. The alcoholic beverage company have opened a mobile bar on a trailer where people can request a drink on the road.
Biz Community covered this news, read on below for a snippet of the article.
Pongracz popped up at the Franschhoek Champagne and Bubbly Festival in their premium mobile bubbly bar. XZIBIT designed and produced a mobile marketing trailer complete with refrigeration, stock holding, display areas, a bar counter for sales and tastings as well as space inside for promoters and staff.
The trailer easily attaches to a vehicle and provides an opportune branding platform for the brand while on the road and in-between events. The marketing initiative also allows for a practical presence and consumer engagement in a bold and elegant way.
Click here for original and full article.