Marketing Events Strategy

Why business events are important for corporate outfits

Business events and gatherings are beneficial for corporate outfits in a number of ways. Whether it is a company’s internal event, participating in an...

HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN

Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...

International G-Star Guerrilla Marketing

Guerrilla Marketing London & Paris Guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing  - highly...
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