handmaids-tale

The Handmaid’s Tale – Guerrilla Marketing

In order to promote the upcoming launch of the book- turned tv series, The Handmaid's Tale. Hulu organised a guerrilla marketing campaign to promote...
braai

‘Ultimate Braai’ – Experiential Marketing Event

Castle Lager are holding an event by the name of 'Ultimate Braai' which will take place on the 29th October 2016. The experiential marketing...

CAREER TITLES INVOLVING FIELD MARKETING

Field marketing is also known as Face to Face Marketing. Marketing-Schools.org have thankfully explained some of the career titles which work with field marketing...

FIELD MARKETING aka FACE 2 FACE MARKETING

Field marketing is also known as Face to Face Marketing. Marketing-Schools.org have thankfully explained what this is. Continue below to read the article written by...

International G-Star Guerrilla Marketing

Guerrilla Marketing London & Paris Guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is...

Dell’s Guerrilla Marketing Stunt

Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...

Float and Bud Light Virtual Fitting Room Campaign

Keith Bendes documented the Float and Bud Light's campaign on the company's website. Below is a snapshot of his written article. Float and Bud Light...

PIXEL 8 SUCCESSFUL EXPERIENTIAL CAMPAIGN

A successful experiential campaign was run by Pixel8 with Eastlands Trust. Pixel8 '...supplied the unique portfolio of national sport centres in Manchester, including the National...
Experiential Agency London

Face 2 Face Marketing – MediaPost Article

Gavin Finn wrote an article, posted on Marketing Post concerning Face to Face marketing and its' effectiveness. Please continue below to read the snapshot of...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...
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