Dell’s Guerrilla Marketing Stunt

Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...

International G-Star Guerrilla Marketing

Guerrilla Marketing London & Paris Guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is...

Float and Bud Light Virtual Fitting Room Campaign

Keith Bendes documented the Float and Bud Light's campaign on the company's website. Below is a snapshot of his written article. Float and Bud Light...

ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...
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