Brand Engagement

What does engagement mean in marketing?

See examples of Brand engagement marketing. Looking for a brand activation agency?

Pop-up Cafe Celebrating Netflix’s ‘Gilmore Girls’

Netflix will transform cafes into Luke's Diner to Celebrate 'Gilmore Girls: A Year in the Life' Netflix has recently announced the one-time return of ‘Gilmore...

Taco Bell #SteakCation – Experiential Marketing

Taco Bell Canada decided to run an experiential marketing campaign to promote the launch of the new Steak Doubledilla. The campaign allows 4 individuals (one...
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PlayStation UK’s Experiential Marketing

Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...
handmaids-tale

The Handmaid’s Tale – Guerrilla Marketing

In order to promote the upcoming launch of the book- turned tv series, The Handmaid's Tale. Hulu organised a guerrilla marketing campaign to promote...
braai

‘Ultimate Braai’ – Experiential Marketing Event

Castle Lager are holding an event by the name of 'Ultimate Braai' which will take place on the 29th October 2016. The experiential marketing...
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#ThereForMe Experiential/ Social Media Campaign

The Mix, Heads Together and Dixons Carphone came together for a marketing campaign to promote and mark World Mental Health Day. The campaign consists of...

Pop-Up Shop – Honest Tea

Honest Tea Creates Organic Paradise Pop-Up Shop for Bloggers Honest Tea’s Pop-up Shop in Shoreditch became yet another success story which shows just how effective...
Guerrilla Marketing Creeply Clown

Creepy Clowns Appearing Everywhere What is going on? Guerrilla Stunt

There have been creepy clowns randomly popping up in different locations. People are confused, what exactly is going on? Whose guerrilla marketing campaign idea...

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ATL, BTL and TTL Marketing – Definitions And Examples

ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition: Below-the-Line Marketing  - highly...
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