There is no point anymore in discussing whether you should be active on social media as a part of your business. The advantages of the most popular communication platforms in the world have proven their worth many times over. Nevertheless, there are still those who don’t see the value of this powerful tool. If you are running a business, you should consider social media as a strategy that will bring you many benefits. With that in mind, let’s see what the top 5 reasons to include social seeding in your marketing strategy are and how to use these approaches to take control of the market!
1. Product placement and the increase in sales
Whether you are using social media to promote your services or affiliate products, it is the perfect channel to increase your sales. People use social media for everything today, and especially for shopping. Serious businesses are even opening online shops on platforms like Instagram and Facebook.
Besides using it as a sales channel, social seeding will help in spreading the word about your business, building an online presence, and in turn, getting more customers.
2. Quality traffic coming your way
As mentioned, the number of people on social media is counted in billions. Every day, almost every person you know spends between 1 and 3 hours on social media platforms. That’s a lot of traffic.
If you don’t use social media seeding, you are missing out on your piece of this delicious pie. With the ability to communicate with targeted groups of people that correspond to a specific demographic, you can drive quality traffic to your website.
With that in mind, you should combine the benefits of content marketing with social media seeding and create a specialized service, not only for your current clients but any potential new customers as well.
3. Social media seeding indirectly affects your SEO ranking
Google simply loves quality content and sharing. The more you are active on social media, the better it is for your website. However, it is crucial to understand how this entire process works. Social media seeding does not directly affect your SEO ranking. What it does is it helps you build quality backlinks for your website. That’s how you get your Google rankings to jump and help your website reach the first page of search results.
The are several ways you could use social media seeding to help your website generate more quality backlinks:
- Connect with major brands and bloggers, and promote each other’s products and services;
- Work closely with journalists and influencers; you can publish or share a quality article that will be read by many people, and ask if you can add a link to your website in it;
- The benefits of Twitter hashtags are often overlooked. It is an excellent way to throw your company into the spotlight when there is a meaningful discussion. Just be careful what you are tweeting about!
- Run your own blog and share articles with useful information to the readers. If you build a successful blog, other bloggers will approach you, asking to be guests on your website. A great idea is to look into blogger groups on social media.
4. Social media seeding helps you brand your business
Besides the obvious advantages that are directly affecting your company, there is another reason to include social seeding in your marketing strategy. Due to many people present on social media, you are making a massive step towards branding your business.
It is vital to raise awareness about your company, values, and future goals. Let people connect with you through social media marketing and learn more about your company’s products and services.
This is a long process, and it doesn’t happen overnight. It requires a tremendous amount of patience, commitment, and dedication to what you do. Social media seeding is just a channel that will help you transition through this challenging process more quickly and get to the prize as soon as possible
5. Affordable creativity and transparency
How often can you find an affordable way to advertise your business and get a high return on investment? Advertising and marketing strategies are always focusing on spending money to create the best campaign that will bring new customers to the company.
However, social media can get you there much faster and with fewer investments. Social media profiles are free of charge, and you can post anything you wish, whenever you want.
There are still business options that provide many useful features, but even a free account will help you promote your company in the right way. You can be creative with your promotional content, and more importantly, completely transparent with your clients. People are using social media in all areas of their lives, and they know when someone is trying to scam them.
Can you do everything yourself?
Understanding the reasons to include social seeding in your marketing strategy is one thing, but actually doing it successfully is a whole other story. As mentioned at the beginning, being active on social media requires a great deal of time, effort, and, most of all, creativity, so doing everything on your own is a difficult task.
The right approach is to hire a group of people that will be in charge of social media marketing. That way, your business can accomplish more, and you don’t have to spend 20 hours per day managing the profile.
Another strategy could be to use the benefits of working with a digital marketing agency. Let’s see how they can do the heavy lifting while you claim the reward.
A digital marketing agency will help you reach your goal much faster and with fewer mistakes
There is a reason why hiring a professional digital marketing agency helps you expand your business quicker. Upon making contact, they will help you analyse your business, find the weak spots, and focus on the most efficient social media strategies to build your online identity and transform your company into a famous brand. If you wish to learn more, digitaldot.us offers a full insight into what a digital marketing agency can do for your business in the long run.
There are many more reasons to include social seeding in your marketing strategy
Understanding the benefits of using social media platforms in the right way will significantly improve your business. These five reasons to include social seeding in your marketing strategy are just a few suggestions. There are a plethora of other advantages, so reserve an hour or two for online browsing to find other ways to help your business grow through the use of social media.