Guerrilla Marketing – What is it?

Unsure of what guerrilla marketing is? Confused about what this type of marketing campaign entails? Don't worry, Tommy Olsen to the rescue! He is...

Australia’s ‘CUintheNT’ Guerrilla Campaign

NT Officials have created an 'unofficial' tourism guerrilla campaign to encourage and attract tourists to visit the Northern Territories of Australia. The message, 'CUintheNT' seems...

Lost and Found – Allant Group Case Study

BACKGROUND Allant’s client is a regional office for the nation’s leading provider of cable services offering a variety of entertainment, information and communication services to...

Taco Bell #SteakCation – Experiential Marketing

Taco Bell Canada decided to run an experiential marketing campaign to promote the launch of the new Steak Doubledilla. The campaign allows 4 individuals (one...
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KitKat Chocolatory – Pop Up

KitKat has organised a pop up store located in Stratford, Westfield. The pop up 'chocolatory' allows people to purchase exclusive special edition KitKat flavours Launching...
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#ThereForMe Experiential/ Social Media Campaign

The Mix, Heads Together and Dixons Carphone came together for a marketing campaign to promote and mark World Mental Health Day. The campaign consists of...
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Google’s Pixel And Home Event Marketing

Google recently organised a hardware event showcasing their hardware products like their Pixel phone, Daydream View etc. Patrick Moorhead attended the show and wrote out his...
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Peters Ice Cream New Proud & Punch Range – Creative Marketing

Peters Ice Cream as with the help of an Australian-based advertising company have created an outdoor experiential campaign to promote their new Proud &...

Pop-up Shop – London Cocktail Week

Pop-up Shop - London Cocktail Week London Cocktail Week is almost here. And with it, a convergence of alcoholic pop-up shops. The lure of being...
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Burnham School ‘We have cows. We need kids.’ Guerrilla Marketing

Barry Lytton covered Tiny Bridgewater's efforts to attract parents to bring in new students to their school through their guerrilla marketing campaign. "In the face...