SoLoMo! A Experiential Marketing Mindset
The South African website, Media Online recently published an article covering the new age of brand activations. Using digital and social media alongside experiential...
Using Social Media to Improve Client’s Campaigns
Luke Moore (EMEA Sales Director at Crimson Hexagon) wrote an article for Digital Marketing Magazine about using social media analytics to to improve campaigns for...
Viral Social Seeding – Brand Engagement
In this day and age of technology, social media is increasingly becoming a vital part of any successful business. To ensure that quality content...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples
Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertising
BTL Marketing Definition: Below-the-Line Marketing - highly...