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Want to develop yourself? Increase your understanding of guerrilla marketing? Below are book titles you can check out!

  • Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson

Overview

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionised marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including:

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as pod-casting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

Click here to purchase book.

  • Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas, Tips and Tactics for Do-It-Yourself Artists by Bob Bake

Take a moment to picture this in your mind …

A room packed with enthusiastic fans at your next gig. An inbox loaded with e-mails from fans and media people clamouring to know more about your music. A clipboard overflowing with the names and addresses of people who just signed up on your mailing list. While you’re at it, imagine this … So many orders for your music and merchandise, you don’t know how you’ll get them all out in one day. The sweet feeling of being connected to and appreciated by thousands of music fans around the world. Does this picture match your reality today? If not, what’s keeping you from getting there? It could be as simple as a new idea, a fresh approach, or a simple way of cutting through and reaching your ideal fans. Sometimes, it’s the little things that create major breakthroughs. And those are exactly the kinds of tools, tips and strategies you’ll find in “Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas, Tips & Tactics for Do-It-Yourself Artists” by Bob Baker. The first book in this series, the highly acclaimed “Guerrilla Music Marketing Handbook,” has for years been considered the self-promotion bible for independent, empowered musicians. Derek Sivers, founder of CD Baby, called it “the most creatively inspiring book I’ve ever seen on promoting your music!” About.com described it as “the one thing you need to launch a profitable music career.” This 228-page sequel delivers an arsenal of low-cost, high-impact promotion ideas for do-it-yourself, empowered musicians just like you. Within its pages you’ll uncover creative ways to get exposure, connect with fans, sell music, and make more money with your music! NOTE: This is NOT an updated version of “Guerrilla Music Marketing Handbook.” It’s a completely different title with a new set of tips and real-life tactics to help you succeed.

Click here to purchase book.

  • Guerrilla Marketing Excellence by Jay Conrad Levinson

From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by “guerrilla guru” Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.

Click here to read book.

  • Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money by Robert J. Kaden

Not only is marketing research well within the budget of any company, it’s also a resource you can ill afford to ignore. “Guerrilla Marketing Research” shows how your business, whatever it’s size, can benefit from conducting focus groups and surveys – and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilised marketing techniques. Going through all the various methods of research available, “Guerrilla Marketing Research” also puts you on the right track to analysing and acting on the results. Indeed, the author’s tried and tested techniques will benefit the most sceptical business owner, manager or entrepreneur.

Click here to read book.

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