More than half of people who follow brands on social media say that they’re loyal to them. And this kind of loyalty is there thanks to brand awareness campaigns. It works thanks to the way humans work. If people see reminders of a company everywhere, they’ll trust it. And not only they’ll buy from it once, but they’ll keep coming back for more. Today, we want to help you put your business on that track. Follow the brand awareness marketing tips we prepared for you, and your whole target audience will know who you are.
But before we dive into all of that, let’s talk about what brand awareness is.
What is Brand Awareness?
Brand awareness represents how familiar your audience is with your brand and what you do. Trying to be successful with an anonymous brand is a tough job, and not many managed to make it work in the past. On the other hand, companies like Coca-Cola and McDonald’s show us just how big you can get if you use it as you should. So, brand awareness is clearly important, but why?
Well, for three reasons.
- You build trust, and even before your future customers buy anything from you. So, when the time comes, they’ll know that you’re reputable, and they won’t hesitate to make their first purchase.
- You build associations. People will think of your company when they do something or use a product. You’ll stay on top of their minds, and that’s always good for business.
- You build brand value. Brand awareness is great to showcase all the unique features of your company. Do that, and your customers will see the worth in what you do, and they’ll even pay more as they can verify that cost.
5 Brand Awareness Marketing tips
Now that you know all the basics and why you should care about brand awareness in the first place, let’s talk about what you should do.
1. Be a Person
It might not be clear what we mean by this, so let us explain. People want to interact with other people. If you come off as a money-hungry corporation and nothing more, no one will want to have anything to do with you. And it’s not hard to understand why.
So, what you want to do is get more personal with your audience. Hear what they have to say, and prove that you are there for them. Respond to their comments, but don’t do it in that stiff, robotic manner. Instead, show that it’s a person writing those messages. Express your compassion and talk to them like your friends, not leads.
The more humane approach you take, the more loyal your customers will be. And believe us, sometimes, it’s far from easy to do this. So, if you ever feel under so much pressure that you just want to leave it all, don’t do it. Digital marketing experts at Movers Development recommend letting professionals take it from there. You’ll feel relieved, and your customers won’t go anywhere.
2. Be Consistent
If you think about what all the big brands have in common, you’ll see that they all have highly consistent branding. If you take a different approach for every channel you use, all the chances are that the audience will be confused about you. They won’t be able to decode your brand, and they won’t recognize what it’s all about.
So, the next of our brand awareness marketing tips is to keep your message the same throughout your marketing channels. Your website, online ads, and social media accounts all must work in harmony. Keep your creativity up, and don’t be afraid to experiment. If you want extraordinary results, you must do something out of the ordinary.
3. Make Content
You must have heard the phrase ”Content is king”, and it really is. The more of it you have, the more people you’ll get on your pages. By sharing your expertise with them, you show them that they can trust you. They’ll see you as the leader in the industry, and that’s all you need to become great.
However, creating that content is the hard part. First, you have to find topics that will interest your target audience and research them. Then, you must choose the format you’re going to use, create the content, and promote it. It’s a lot of hard work, and not many of us have time for it.
On the other hand, one of the most significant benefits of working with a digital marketing agency is that they’ll take care of everything for you. Moreover, they’ll even do a better job than you would. So, if you can afford it, be sure to go down this path.
4. Make It Shareable
For the content to give you as much as it can, it must be shareable. If people post your articles or videos on social media, new prospects will see them, and they’ll introduce themselves to your business. It’s a free way of getting new leads, and you can’t let that go to waste.
So, to embrace it, add share buttons to your blog and post everything you publish on social networks. Make good content and make it easy for people to pass it along, and they’ll do it. In no time, you’ll see more traffic on your website and your social pages.
5. Run Paid Ads
The answer to the question of what is the best form of marketing isn’t a simple one. In truth, you need them all to get to the top. But as far as brand awareness goes, paid ads are a must.
Now, there are two types of these you need to run. Of course, we’re talking about Pay-Per-Click (PPC) and social media ads.
PPC ads are the ones that appear at the top of search results in Google. They have a little tag that says that they’re ads, and these are there to show that you’re looking at paid content here. However, they’re incredible for driving traffic to your site. People will see your content before anything else regarding the same topic, and that’s a significant advantage to your side right there.
Social media ads are a bit different, but in essence, they do the same thing. With them, you’ll get more exposure on Instagram, Facebook, or Twitter. More people will see your account and get to know about your business. If you use them right, these can be a very powerful tool.
The Bottom Line
In a world that is as competitive as it ever was, you can’t expect to make it if people don’t know who you are. So, to make your company grow, you’ll need these brand awareness marketing tips. Use them to bring your customers closer and make them stay for longer.
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